Rebranding failures – 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.
Lots of brands are taking a stand against social, political and environmental issues or focusing on brand activism as a way to connect with their audience and grow their brand awareness.
When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results. Follow this process to make sure your rebrand goes smoothly.
Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this video, I go over great tagline, examples that you can use as inspiration when creating your tagline.
Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours.
Effectively positioning your brand is something that takes consideration and in this video I look at the 5 key principles as laid out by Al and Laura Reis.
4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience’s mind. Great taglines like Nike’s ‘Just Do It’, Apple’s ‘Think Different and BMW’s ‘The Ultimate Driving Machine’ all use a framework and 4 important steps to develop their tagline.
Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.