By Chris Outlaw on August 7th, 2020 in Brand Tip Videos
This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.
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By Chris Outlaw on July 24th, 2020 in Brand Tip Videos
Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.
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By Chris Outlaw on July 16th, 2020 in Brand Tip Videos
Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned.
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By Chris Outlaw on July 10th, 2020 in Brand Tip Videos
What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.
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By Chris Outlaw on July 2nd, 2020 in Brand Tip Videos
The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you need any additional help there is a free report on our unified brand […]
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By Chris Outlaw on June 25th, 2020 in Brand Tip Videos
Is your brand perceived correctly by your audience and is it easy to recognize and recall? If not, you might have an issue with your brand awareness. How to increase brand awareness for your brand. This video explains how improve your brand awareness by helping your audience to recall and recognise your brand.
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By Chris Outlaw on June 18th, 2020 in Brand Tip Videos
So do you find it hard to know what types of content to produce marketing campaigns to run or to understand how your audience thinks? You might be in need of some well-defined buyer personas. How to create buyer personas for your brand. This video explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness.
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By Chris Outlaw on June 10th, 2020 in Brand Tip Videos
Defining your target audience to give your brand the edge. This video explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.
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By Chris Outlaw on June 5th, 2020 in Brand Tip Videos
Are you confused about your brand messaging or maybe your campaigns don’t seem to be resonating with your audience? In this video, I explain why a lot of businesses struggle with their brand messaging and the problem isn’t what you think.
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By Chris Outlaw on May 28th, 2020 in Brand Tip Videos
What are brand values and how can you define yours? This video explains what brand values are and why they help to grow internal brand culture and external audience connection and gives you 4 tips to use when defining your own core brand values.
Read More“Completed a Brand Audit and Workshop with Chris at Elements Brand Management. Both were extremely insightful and useful in helping us redefine our brand to become more focused and gain an understanding of the correct direction for my business. This then led to the redevelopment of our brand, including a logo and a new site which I am extremely happy with. Chris came up with a great design that works well for my business. I would definitely recommend Elements Brand Management and I can’t wait to work with them on future projects.”