Brand Tip Videos

In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.

So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand’s culture living and breathing your values in everything it does?

Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.

Rebranding failures – 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

Lots of brands are taking a stand against social, political and environmental issues or focusing on brand activism as a way to connect with their audience and grow their brand awareness.

When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results. Follow this process to make sure your rebrand goes smoothly.

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this video, I go over great tagline, examples that you can use as inspiration when creating your tagline.

Rebranding your business isn’t something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand.

Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours.

Effectively positioning your brand is something that takes consideration and in this video I look at the 5 key principles as laid out by Al and Laura Reis.