OUR BRAND STORY
A burning desire to help you reach your potential
Elements began in the mind of a 16 year old who had just lost his father. After a tough few years it was a reconnection with his love of sport and passion for design that not only allowed him to begin to move on from this event but that also sparked inspiration and an idea based around his passions and helping others.
After a brief spell travelling, snowboarding and surfing our founder Chris Outlaw began his career in the branding, web and marketing industry, for ten years he worked with brands, on campaigns, websites and brand strategy in all sectors to help brands fulfill their potential. For those ten years action sports, sport and fitness remained ever constant as hobbies, pastimes and a passion of his, all the while running alongside his other passion and career.
The initial spark of inspiration from the 16 year old never left him and it was that burning desire and the understanding that sport and design had saved him at a difficult time in his life and the realisation that sport could do this for others that he set himself a goal to help bring sport and fitness to everyone.
He decided the primary vehicle and way to achieve this goal woul be to merge his passions into Elements a branding, brand management, web design and marketing agency solely dedicated to and specialising in brands from the action sport, sport and fitness sectors.
Elements helps action sport, sport and fitness brands to fulfill their potential, get a competitive edge, grow their tribe and generate more sales by building and managing memorable brands that carve out a place in the audience's mind and help bring sport to everyone.
Elements feel now is the best time to help in bringing sport to everyone with childhood obesity and depression levels rising and a need to heal the divisive climate we currently find ourselves in. Elements believe by helping to bring sport to everyone a fostering of good sporting values such as inclusivity, equality, sportsmanship and friendly competition can only help inclusivity, break down gender, racial and sexual stereotypes and bring people closer together.
We would love to find out more about your brand story and help you achieve your goals.
Our Values
Understanding
We believe that understanding your business is the most important factor in promoting your brand.
Jargon Free Communication
We believe simple, clear and jargon free communication is key to a long lasting client relationships.
Transparency
We believe in transparency throughout client collaboration.
Constantly Evolving
We believe that by constantly learning and evolving we are best suited to serve our customers in new and innovative ways.
Focus and Presence
We remain present and focused throughout any client relationship / project lifecycle concentrating on the job at hand.
Creating Your Brand Story. Our Process
We use a four step process to build you a memorable brand.
1. Discovery
What sets you apart from the rest?
We go back to where it all began, looking at your unique story, values, mission and philosophy. We make sure you are targeting the right audience, research your competition and investigate your positioning in the market.
2. Strategy
How do you connect with your target audience?
Connection is a fundemental part of being human, using the findings from Discovery we begin to build a strategy designed to connect with your ideal customer in order to create a lasting impression.
3. Create
The language of your brand
Using our knowledge of your brand we begin to create your identity, voice and personality. By keeping a consistent visual language that builds a strong presence we effectively communicate your brand to your target audience.
4. Manage
Consistency and familiarity
Brand management helps to ensure that all touch points between your brand and your audience are met with a consistent message. We manage your ongoing advertising campaigns, social media, content marketing and website to help you establish a memorable brand.
“Elements Brand Management took our idea and created something that truly embodied the spirit of the academy, we love the logo and feel the brand represents who we are and what we believe in.”
Twitter @ElementsBrand
Instagram @elementsbrandmanagement