
How to Build an Effective Brand Strategy in 8 Steps
If you are looking for ways to build your brand and grow your customer base but you are not sure where to start or how to do it, you need a clear and well-defined brand strategy.
Responsible for the creative direction and strategy of branding projects helping to design and develop impactful brands.
Helping to manage project lifecycles and furthering business development.
Helping clients to develop their brand marketing with Ideas, insights and impactful content to develop their brand.
An established commercial photographer and videographer (see robcoombe.co.uk) Rob is an extension of the team and perfectly captures the essence of the brand.
Understanding
We believe that understanding your business is the most important factor in promoting your brand.
Jargon Free Communication
We believe simple, clear and jargon free communication is key to a long lasting client relationships.
Transparency
We believe in transparency throughout client collaboration.
Constantly Evolving
We believe that by constantly learning and evolving we are best suited to serve our customers in new and innovative ways.
Focus and Presence
We remain present and focused throughout any client relationship / project lifecycle concentrating on the job at hand.
1. Discovery
What sets you apart from the rest?
We go back to where it all began, looking at your unique story, values, mission and philosophy. We make sure you are targeting the right audience, research your competition and investigate your positioning in the market.
2. Strategy
How do you connect with your target audience?
Connection is a fundemental part of being human, using the findings from Discovery we begin to build a strategy designed to connect with your ideal customer in order to create a lasting impression.
3. Create
The language of your brand
Using our knowledge of your brand we begin to create your identity, voice and personality. By keeping a consistent visual language that builds a strong presence we effectively communicate your brand to your target audience.
4. Manage
Consistency and familiarity
Brand management helps to ensure that all touch points between your brand and your audience are met with a consistent message. We manage your ongoing advertising campaigns, social media, content marketing and website to help you establish a memorable brand.
We’ve been lucky enough to work with some great brands. Here are a few we’ve worked with recently.
If you are looking for ways to build your brand and grow your customer base but you are not sure where to start or how to do it, you need a clear and well-defined brand strategy.
Customer trust is an essential commodity needed to build a successful brand. If your customers don’t trust your brand, your business isn’t going to last long. After all, if people aren’t willing to trust that they will receive a quality product or service, they’ll just spend their money elsewhere.