Brand Tip Videos

4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience’s mind. Great taglines like Nike’s ‘Just Do It’, Apple’s ‘Think Different and BMW’s ‘The Ultimate Driving Machine’ all use a framework and 4 important steps to develop their tagline.

Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.

Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim, allow you to focus on the things that matter, avoid distractions and align your brand. In this video I go over how Tesla came to be, why Tesla’s vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand.

What are the 5 stages of brand recognition and how can you use these to build your brand? In this video, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this video, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

In this video, I go over how Wandavision successfully taps into popular culture to resonate with the audience, create familiarity and set up the show, how some other brands have used popular culture in their branding and what you can take away from it to use for your business.

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world’s most notable players and champions. You’d think it was created by a global brand design agency – but it wasn’t, keep watching to find out about the real brand story behind the Nike Swoosh.

Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered,. textured rebrand. In this video, I go over the Twitter rebrand case study and explain what you can take away from it to use for your business.

3 of the best co-branding examples from recent times. Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.

What can Lady Gaga and Oreo teach you about co-branding? Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed