Brand Tip Videos

How to build a brand strategy an 8 step process. This video explains how you can build a brand strategy using an 8 step process to define yours. Brand strategy is crucial for your brand’s growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success.

What is Brand Strategy? This video explains what brand strategy is and the 3 key questions you need to answer before defining yours. Brand strategy is crucial for your brand’s growth and provides a roadmap to help you reach your ideal customer, achieve your goals and objectives and long term success.

How to create a successful brand that your audience loves. This video gives you the seven key traits of successful brands that you can use to build a successful brand your audience will love.

Branding vs Marketing, what’s the difference and how do they grow your business. This video explains what the differences are between branding and marketing, the strengths of both and how they work together to grow your business.

This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned.

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. 

   The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to

Is your brand perceived correctly by your audience and is it easy to recognize and recall? If not, you might have an issue with your brand awareness. How to increase brand awareness for your brand. This video explains how improve your brand awareness by helping your audience to recall and recognise your brand.