Brand Tip Videos

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned.

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. 

Is your brand perceived correctly by your audience and is it easy to recognize and recall? If not, you might have an issue with your brand awareness. How to increase brand awareness for your brand. This video explains how improve your brand awareness by helping your audience to recall and recognise your brand.

So do you find it hard to know what types of content to produce marketing campaigns to run or to understand how your audience thinks? You might be in need of some well-defined buyer personas. How to create buyer personas for your brand. This video explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness.

Defining your target audience to give your brand the edge. This video explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.

Are you confused about your brand messaging or maybe your campaigns don’t seem to be resonating with your audience? In this video, I explain why a lot of businesses struggle with their brand messaging and the problem isn’t what you think.

What are brand values and how can you define yours? This video explains what brand values are and why they help to grow internal brand culture and external audience connection and gives you 4 tips to use when defining your own core brand values.

What is a brand purpose and why is it important for your business growth? This video explains what a brand is and isn’t, the role a brand plays in business growth through effective differentiation and memorability and gives you some tips to help you begin to define your brand.