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Brand Insights

Branding trends 2024
Brand Articles

Which branding trends can we expect to see in 2024?

Having strong branding is important for any business. It creates a sense of identity, both for your internal teams, so you know the values you all stand for, and for your customers, so they know what sort of company they are buying from. It can also help you stand out from the crowd, separating your brand from your competitors and making you instantly recognizable. It’s no wonder, then, that brand management is a key part of marketing.

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Brand Management
Brand Articles

What is brand management and why is it important?

Brand management refers to various strategies that can be used to establish a brand’s identity, shaping how it’s viewed by its target audience. Some of the key aspects include the logo, messaging, the color scheme, strategy, experience and its style. The idea is that they should present a cohesive image, all fitting together seamlessly.

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Core brand - Purpose, vision, mission, values
Brand Articles

The Key Elements To Building A Successful Brand

Creating a strong brand is one of the most essential aspects of achieving long-term success in the world of business. It represents one of the key steps of developing a company’s image, values, and reputation. Successful branding involves more than just creating a nice logo or memorable marketing slogans.

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Brand Architecture
Brand Articles

How to Choose the Right Brand Architecture for Your Business

Brand architecture is the way a company organizes its brands. It is a critical component of any branding strategy, as it determines how customers perceive and interact with a company’s brands. There are three main types of brand architecture: house of brands, branded house, and hybrid.

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Brand Personality
Brand Articles

How to Define a Brand Personality That Resonates With Your Target Audience

Brand personality is the set of human characteristics that are associated with a brand. It is the way that a brand presents itself to the world and how it is perceived by consumers. A brand’s personality can be conveyed through its messaging, visual identity, and the overall customer experience that it provides.

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Brand Articles

3 Situations That Can Negatively Impact Your Brand

Brand management is a crucial part of a business’s marketing strategy. As found in a study on brand image, consumers not only factor in product price, functionality, and quality when evaluating products, but also the brand image before purchasing from the business.

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Positioning Strategy Categories
Brand Articles

The 7 Essential Elements of an Effective Brand Positioning Strategy

Before you invest the time, money, and energy into developing a new brand, it’s important to make sure that your intended customers will recognize it as such. A brand positioning strategy helps you make sure your brand can be easily identified by its target audience and distinguishes it from other brands in the marketplace.

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Business Rebranding - Why are you rebranding your business?
Brand Articles

Rebranding Your Business: 5 Questions You Need to Ask Before Business Rebranding

Have you thought about rebranding your business, but you are not sure where to start? Rebranding is more than just a change of your company’s logo and freshening up your website – it is a natural evolution of a business that stands as an important milestone at one point in your company’s lifetime. Here are the ultimate 5 questions you need to ask before rebranding your business.

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