OUR THOUGHTS

What is brand purpose and why is it more important than ever for your business

By Chris Outlaw on July 30th, 2019 in Brand Strategy, Branding

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.

5 top tennis brands that’ll have you heading to the court

By Chris Outlaw on July 15th, 2019 in Branding, Sports Branding

If you enjoyed the French Open, got into Queens and have been inspired by some of the tennis on display at this years Wimbledon here is our top 5 tennis brands that will have you heading for the court before you can say, Boris Becker!

10 of the Best Sporting Rebrands of 2018

By Chris Outlaw on January 1st, 2019 in Branding

With 2018 coming to an end we look back at the 10 best sports rebrands of the year listed below in no particular order. With trends of movement, simplicity, dynamism, strength and friendliness running through these rebrands you can see accessibility and memorability has been the focus.

What Is Brand Management And How Can It Help Your Sports Brand?

By Chris Outlaw on March 2nd, 2018 in Brand Positioning, Branding

A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.

11 of the most iconic snowboard brands

By Chris Outlaw on January 3rd, 2018 in Brand Positioning, Branding, Logo Design

From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.

5 important Steps to Building an Engaging and Memorable Brand

By Chris Outlaw on November 30th, 2017 in Brand Positioning, Branding

“The first lesson of branding is memorability. It’s very difficult buying something you can’t remember” – John Hegarty 1.Understand what makes you unique We are all individual no matter how similar we think we are to someone else, not even twins can have exactly the same experiences, thoughts, beliefs and values. Brands are no different. […]