BRAND INSIGHTS

Successful brands don’t find themselves in that position because of luck, they are considered, consistent and down right meticulous when it comes to defining, crafting and creating their brand. Here are 7 traits of successful brands that you can use to create a brand your audience loves.

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

This post is a roundup of the emerging trends that are only to get stronger in 2020 and whilst most of this collection of strategic trends are becoming more popular due to their ability to connect the brand its audience in new and authentic ways, you don’t have to follow them all blindly and should consider each before adopting them.

With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.