OUR THOUGHTS

What are brand values and how do they increase customer engagement

By Chris Outlaw on November 22nd, 2019 in Brand Strategy, Branding

With more competition than ever before, customer buying habits changing and a lot of brands suffering an identity crisis, how can brands today stand out, make an impact and build a loyal following? This article is part of a series we will be publishing addressing these issues – The previous article in the series was […]

10 of the best quotes about brand purpose from industry leaders and brand builders

By Chris Outlaw on August 21st, 2019 in Brand Strategy, Branding

With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.

What is brand purpose and why is it more important than ever for your business

By Chris Outlaw on July 30th, 2019 in Brand Strategy, Branding

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.

5 top tennis brands that’ll have you heading to the court

By Chris Outlaw on July 15th, 2019 in Branding, Sports Branding

If you enjoyed the French Open, got into Queens and have been inspired by some of the tennis on display at this years Wimbledon here is our top 5 tennis brands that will have you heading for the court before you can say, Boris Becker!

10 of the Best Sporting Rebrands of 2018

By Chris Outlaw on January 1st, 2019 in Branding

With 2018 coming to an end we look back at the 10 best sports rebrands of the year listed below in no particular order. With trends of movement, simplicity, dynamism, strength and friendliness running through these rebrands you can see accessibility and memorability has been the focus.

What Is Brand Management And How Can It Help Your Sports Brand?

By Chris Outlaw on March 2nd, 2018 in Brand Positioning, Branding

A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.

11 of the most iconic snowboard brands

By Chris Outlaw on January 3rd, 2018 in Brand Positioning, Branding, Logo Design

From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.

5 important Steps to Building an Engaging and Memorable Brand

By Chris Outlaw on November 30th, 2017 in Brand Positioning, Branding

“The first lesson of branding is memorability. It’s very difficult buying something you can’t remember” – John Hegarty 1.Understand what makes you unique We are all individual no matter how similar we think we are to someone else, not even twins can have exactly the same experiences, thoughts, beliefs and values. Brands are no different. […]