Brand Insights

Why is a strong brand important for your businesses success?

By on July 13th, 2020 in Brand Strategy, Branding

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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8 Tips to Maintain Your Brand During the COVID-19 Pandemic

By on April 23rd, 2020 in Branding

It can be difficult to know what to do at times like this when it comes to your brand and communications. If you overthink it can lead you to no action and if you don’t think enough you run the risk of damaging what you have already built. Here are 8 tips to maintaining your brand through uncertain times.

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7 of the best sporting rebrands of 2019

By on March 30th, 2020 in Branding, Logo Design, Sports Branding

We look back at the 7 best sports rebrands of the 2019 with trends towards simplicity, geometric shapes, flat design and icons.

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5 Top Branding Trends For 2020 To Give Your Brand Impact

By on February 24th, 2020 in Brand Strategy, Branding

This post is a roundup of the emerging trends that are only to get stronger in 2020 and whilst most of this collection of strategic trends are becoming more popular due to their ability to connect the brand its audience in new and authentic ways, you don’t have to follow them all blindly and should consider each before adopting them.

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Help your audience be the hero not your brand

By on January 24th, 2020 in Brand Messaging, Brand Strategy, Branding

Speaking to a client during a meeting that was focused on helping her brand to drive more leads through Facebook ads and brainstorming other channels. And it dawned on me that they had a blindspot and an automatic reflex when it came to brainstorming for advertising that wasn’t present during brand development.

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9 of the best quotes about brand values from brand builders

By on January 13th, 2020 in Brand Strategy, Branding

With consumers preferring to do business with brands they not only trust but have shared values with it is more important than ever to stand for something and understand your brand’s values and how these resonate through your brand on a daily basis. If you are unclear on what brand vales are and how they […]

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What are brand values and how do they increase customer engagement

By on November 22nd, 2019 in Brand Strategy, Branding

With more competition than ever before, customer buying habits changing and a lot of brands suffering an identity crisis, how can brands today stand out, make an impact and build a loyal following?This article is part of a series we will be publishing addressing these issues – The previous article in the series was What […]

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10 of the best quotes about brand purpose from industry leaders and brand builders

By on August 21st, 2019 in Brand Strategy, Branding

With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.

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What is brand purpose and why is it more important than ever for your business

By on July 30th, 2019 in Brand Strategy, Branding

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.

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5 top tennis brands that’ll have you heading to the court

By on July 15th, 2019 in Branding, Sports Branding

If you enjoyed the French Open, got into Queens and have been inspired by some of the tennis on display at this years Wimbledon here is our top 5 tennis brands that will have you heading for the court before you can say, Boris Becker!

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Elements worked with me to create a new brand, in a comprehensive package, where we spent time working on all aspects of the brand, from logo, imagery and colours, to website, audience and strategy. Elements were invaluable for their creative input into Activits, and we continue to work together on the next stages. Highly recommended, for all aspects of branding, and more.

- Drew Rowley