Written by Chris Outlaw on 23rd September 2017
A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.
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Written by Chris Outlaw on 23rd September 2017
From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.
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Written by Chris Outlaw on 23rd September 2017
“The first lesson of branding is memorability. It’s very difficult buying something you can’t remember” – John Hegarty 1.Understand what makes you unique We are all individual no matter how similar we think we are to someone else, not even twins can have exactly the same experiences, thoughts, beliefs and values. Brands are no different. […]
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“Producing a new website for our football club was perhaps made more difficult because we thought we knew where we wanted to end up. But with Chris’s help we got to where we actually needed to end up. And since the initial website was produced Chris has now developed an on-line registration databases for both our member and summer tournament registrations, which saves so much time and paper.”
