Brand Articles
22nd November 2019
Brand Insights
Brand Articles
10 of the best quotes about brand purpose from industry leaders and brand builders
With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.
21st August 2019
Brand Articles
What is brand purpose and why is it more important than ever for your business
Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.
But don’t fret I’d like to introduce you to your brand purpose.
30th July 2019
Brand Articles
5 top tennis brands that’ll have you heading to the court
If you enjoyed the French Open, got into Queens and have been inspired by some of the tennis on display at this years Wimbledon here is our top 5 tennis brands that will have you heading for the court before you can say, Boris Becker!
15th July 2019
Branding
10 of the Best Sporting Rebrands of 2018
With 2018 coming to an end we look back at the 10 best sports rebrands of the year listed below in no particular order. With trends of movement, simplicity, dynamism, strength and friendliness running through these rebrands you can see accessibility and memorability has been the focus.
1st January 2019
Brand Articles
What Is Brand Management And How Can It Help Your Sports Brand?
A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.
2nd March 2018
Brand Articles
11 of the most iconic snowboard brands
From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.
3rd January 2018
Brand Articles
30th November 2017
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