By Chris Outlaw on January 1st, 2019 in Branding
With 2018 coming to an end we look back at the 10 best sports rebrands of the year listed below in no particular order. With trends of movement, simplicity, dynamism, strength and friendliness running through these rebrands you can see accessibility and memorability has been the focus.
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By Chris Outlaw on March 2nd, 2018 in Brand Positioning, Branding
A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.
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By Chris Outlaw on January 3rd, 2018 in Brand Positioning, Branding, Logo Design
From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.
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By Chris Outlaw on November 30th, 2017 in Brand Positioning, Branding
“The first lesson of branding is memorability. It’s very difficult buying something you can’t remember” – John Hegarty 1.Understand what makes you unique We are all individual no matter how similar we think we are to someone else, not even twins can have exactly the same experiences, thoughts, beliefs and values. Brands are no different. […]
Read More“Completed a Brand Audit and Workshop with Chris at Elements Brand Management. Both were extremely insightful and useful in helping us redefine our brand to become more focused and gain an understanding of the correct direction for my business. This then led to the redevelopment of our brand, including a logo and a new site which I am extremely happy with. Chris came up with a great design that works well for my business. I would definitely recommend Elements Brand Management and I can’t wait to work with them on future projects.”