Brand Articles
What is brand purpose and why is it more important than ever for your business
Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.
But don’t fret I’d like to introduce you to your brand purpose.
30th July 2019
