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Why brand culture is important for your company

What is company culture?

Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.

Over time and through living this brand culture additional symbols, messaging, beliefs, habits, traditions and rituals are developed. This plays directly into the brand experience your customers receive when interacting with your brand.

 


Video Transcript

Ever wondered how company culture fits into your brand, keep watching to find out. So what is company culture well company culture is a culmination of how you define your brand. So your purpose, vision, mission, values, beliefs, what you stand for and against, and how you embody that on a day-to-day basis across your company over time and through living this brand culture, additional symbols messages.

Beliefs habits and rituals are developed. And this plays directly into the brand experience your customers have when interacting with your brand. There is a great quote by Michael Eisner that highlights this and it goes a brand is a living entity and it is enriched or undermine. Cumulatively over time, the product of a thousand small gestures.

So why is a strong brand culture important? While it improves your identity? If you put the time in early to define your brand and your strategy, and then develop this into your company culture, you can really help to establish something. In your audience’s mind brand development. So the more your internal team embodies your brand culture values and what you believe in the more creative they will be acting like a design brief, a well-defined culture and internal brand allows your team to innovate, gives them the license to be far more independent and autonomous whilst staying on brand, whether this is expressed through client sales,

marketing operations or work in the community. It will all go towards developing your brand. Productivity happiness and employee retention. A study by Columbia university showed that companies with a rich culture had a turnover. 13.9%, whereas companies without had to turnover right up to 48%. And the reason for this was happiness in the workplace with happier employees being shown to be more productive by up to 12%.

And this has a massive effect on profits. If you’ve enjoyed the video so far, hit that like button. Let us know about some of the company cultures you’ve experienced, whether that’s developing your own or working in a company culture. And what were your experiences with a good, were they bad? Were they indifferent?

Let us know. In the comments below.

Turn employees into brand advocates, a strong brand culture built on a well-defined internal brand can help employees feel like what they do actually matters. And there is a purpose to it. When people feel like what they do matters, they are more likely to share that with not only customers, but friends, family, and on social media.

So by developing a strong brand company culture, you can actually create an army of brand advocates that are there to promote your brand. Whenever they can. Focus and efficiency. The more focused you are, the more efficient you’ll be as a company and a strong brand culture built on a defined internal brand, acts like a rudder for that company and allows you to focus exactly on what it is that you need to be trying to achieve.

And that improves efficiency. And if the culture has been defined well enough that rudder you feel when your company is drifting off track and it only takes then a small course correct. But it takes. The strong culture to be embedded first in order to know when you’re going off track, if you haven’t got that in place, it can be hard sometimes to know when you’re drifting off track and you can be way off by the time you realize.

And this makes decision-making far more easier. If you think about partnerships alliances. Sponsors potentially marketing campaigns or even operational initiatives or product development. If you pass every decision through your brand company, culture filter, it allows you to see if it’s on track or off track, and then you can course correct as necessary or, you know, whether or not it’s right for you.

Unites and unifies your company. Having shared beliefs, goals, values, rituals, and habits ends up developing your company culture and that shared experience. Build a strong team. And when that team is living that culture on a day-to-day basis, day in, day out, embodying those beliefs, values, goals, all those things that make up your culture when your team is embodying, that day-to-day is when the magic happens for your brand.

Now, our methodology at elements, brand management is building unified brands. And the point, you know, that you have a unified brand. Is when this point is reached. So when everyone is working as. One on the same page and they don’t need help with the brand anymore. They understand it. They are living it and they’re embodying it.

That is a unified brand.

The first step to a strong brand culture is a well-defined and aligned brand. If you want to find out how effective and aligned your brand is. There’ll be a link in the description to a free brand assessment. It’s 25 questions. You go through that and it gives you a free personalized report, which will tell you which areas of your brand you need to develop to take it to the next level and establish that strong company culture.

There’ll be a link in the description below. If you’ve enjoyed this video, please subscribe using the button below and hit the bell notifications. You’ll be notified every time. A new video drops videos come out weekly and they’re designed to help you unlock your brand’s potential. So you can stand out from the competition and create impact.

Have a great week, catch up soon and keep those brands unified.

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