What’s the biggest mistake most brands make when creating a brand? This video will show you the biggest mistake most brands make right from the start of their brand-building journey and that they continue to make daily and the video will give you some tips to make sure you don’t do the same.
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand’s culture living and breathing your values in everything it does?
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