Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered, textured rebrand.
In this episode, I go over the Twitter rebrand case study and explain what you can take away from it to use for your business.
RESOURCES & LINKS MENTIONED IN THIS EPISODE:
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