Rebranding Case Study – Kia Rebrand

Do you want to steal a big secret from iconic brands and influence your audience’s view of your business? In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story.

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.