OmniaTeam
Case Study
Auditing and developing a brand strategy for this new all-in-one project and asset management SaaS platform.
The Mission
To create a distinctive brand for a new SaaS product that integrated project management, asset management, and team collaboration tools into one unified platform, targeted at creatives, charities, and agencies seeking streamlined workflows.
The Outcome
We helped the client reposition their offering by creating a new brand, OmniaTeam, developed through strategic workshops, naming, and a full identity system. The result was a cohesive brand built to stand apart in a fragmented toolset market.
The Impact
Since launching the new brand, OmniaTeam has attracted major multinational clients and gained traction in its target sectors. The brand now speaks clearly to its intended audience with a differentiated, compelling proposition.
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Services Provided
Brand strategy
Brand naming
Brand workshops
Brand identity design
Brand marketing strategy
The Challenge
The client previously had a successful standalone asset management tool. With plans to launch a new platform incorporating project management, approvals, and collaboration features, they faced a decision: extend the existing brand or build a new one. Their original brand was rooted in a specific market, which posed a mismatch with the broader, team-focused direction of the new product. The challenge was to clarify this positioning and build a new identity that reflected the expanded capabilities.
Brand Design Inspiration Board
Developing the brand strategy
Using our Unified Brand Process framework, we guided the client through a strategic exploration of their audience, value proposition, and brand positioning. We identified a key insight: the target users were struggling with “many app syndrome” – juggling multiple disconnected tools across their projects. This led to the concept of a centralised, streamlined solution: one platform, one team, one system.
Refining and Focusing the Brand Identity
The name “OmniaTeam” emerged from the concept of omnipresence and all-in-one functionality. The brand pillars focused on unity, clarity, and control – providing teams with a single source of truth across their projects. Messaging centred around eliminating complexity, increasing efficiency, and enabling seamless team collaboration.
Other brand collateral
To support Addinor’s launch and ensure consistent brand application, we developed a suite of collateral designed for both digital and physical touchpoints. Every asset was crafted to carry the Northern Lights-inspired identity seamlessly, reinforcing brand recognition at every interaction. The collateral not only provided a polished, professional presence but also equipped the Addinor team with the tools to communicate their expertise and value effectively across all customer touchpoints.
The Outcome
We delivered a full brand strategy, name development, and visual identity system that positioned Omnia Team as the antidote to fragmented workflows. With a strong strategic foundation, the brand launched successfully and continues to grow, securing large-scale clients and entering new markets with a focused, resonant identity.
Elements worked with me to create a new brand, in a comprehensive package, where we spent time working on all aspects of the brand, from logo, imagery and colours, to website, audience and strategy. Elements were invaluable for their creative input into Activits, and we continue to work together on the next stages. Highly recommended, for all aspects of branding, and more.
Drew RowleyFounder Activits Nutrition 
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