Tennis Tech Branding - Baseline Vision
Baseline Vision

Case Study

Auditing and developing a brand strategy for this emerging in-game Tennis Technology​​

The Mission

The mission of the project was to audit and develop a brand strategy for Baseline Vision’s emerging in-game Tennis Technology. The goal was to position them effectively in the market, differentiating them from competitors and communicating their unique value proposition. Through this process, our aim was to help them establish a strong and recognizable brand identity that would enable them to stand out from the crowd.

The Outcome

Our team took Baseline Vision through a comprehensive brand audit and competitor analysis, which provided insights into the current market landscape and helped us identify areas of opportunity. We then conducted a brand workshop to define and clarify their brand, which formed the foundation of the brand development strategy. Through this process, we were able to create a cohesive brand identity for Baseline Vision, which included a brand proposition, positioning, and messaging strategy that differentiated them from their competitors.

The Impact

Working with us had a positive impact on Baseline Vision’s new brand. They now have a highly distinctive and differentiated brand, with a well-defined brand proposition, positioning, and strategy to take them forward and compete in the market. Their brand identity now effectively communicates their unique value proposition and has helped them to gain recognition and establish themselves as a leader in the tennis technology industry.


Services Provided

Brand Audit
Brand Alignment
Brand Strategy
Brand Positioning
Brand Personality Development

The Challenge

The main challenge we faced in developing a brand strategy for Baseline Vision was how to effectively communicate and position an emerging tech tennis brand in an already crowded market. The market was saturated with established competitors, making it difficult for Baseline Vision to differentiate themselves and communicate their unique selling points. Our team had to create a strategy that effectively communicated Baseline Vision’s strengths while also making them stand out from the competition.

Brand Audit Report

Developing the brand strategy

After conducting the brand audit, our team developed a unique brand strategy for Baseline Vision that was centered around the concept of “engaging performance.” We used the insights gained from the audit to develop a brand positioning statement that communicated Baseline Vision’s unique value proposition.

Brand Strategy Consultancy

Refining and focusing the brand Identity

Based on this positioning statement, we created a brand strategy that focused on three main pillars: engagement, fairness, and improvement. We developed messaging that highlighted these pillars and communicated the unique benefits of Baseline Vision’s tennis technology. Through this process, we created a cohesive brand identity that differentiated Baseline Vision from its competitors and effectively communicated its value proposition to its target audience. The end result was a brand strategy that provided a strong foundation for all of Baseline Vision’s future marketing and branding efforts.

The Outcome

As a result of our work, Baseline Vision now has a unified brand strategy, an effective positioning strategy, and a foundation for all their future endeavors. They have a clear understanding of their brand identity and are now better equipped to communicate their unique value proposition to their target audience. This has helped them to differentiate themselves from their competitors and establish themselves as a strong player in the tennis technology industry.

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