Activits are a nutrition brand aimed at the CrossFit and functional fitness market. They want to push the boundaries, and create something that genuinely makes a difference with liquid vitamins and recovery products.
Activits wanted help in creating their brand and individual product names, branding and packaging for their flagship range of fitness supplements aimed at the Crossfit and Functional fitness market. The products are liquid vitamins and liquid recovery product to help crossfit athletes perform at their peak and recover quicker.
We provided a brand audit, brand workshop and then took the insights from this into a brand and positioning strategy, brand naming for the products, full branding and website design. We also creatively directed the photography and videography both done by Neil Shearer, shot at M Squared Fitness with Em Saville and Josh Saville as models. We focused on the archetype of the everyman and the hero to help flesh out the brand character with inspiration from Rocky heroic but grounded and real, wanting to portray the no nonsense attitude of the target market, with a neutral dark colour palette with accent of light electric blue.
Elements worked with me to create a new brand, in a comprehensive package, where we spent time working on all aspects of the brand, from logo, imagery and colours, to website, audience and strategy. Elements were invaluable for their creative input into Activits, and we continue to work together on the next stages. Highly recommended, for all aspects of branding, and more.