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How to tap Into Popular Culture to Build Your Brand

How to tap Into Popular Culture to Build Your Brand

What can you learn from Wandavision about branding, marketing and tapping into popular culture?

Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.

In this episode, I go over how Wandavision successfully taps into popular culture to resonate with the audience, create familiarity and set up the show, how some other brands have used popular culture in their branding and what you can take away from it to use for your business.



RESOURCES & LINKS MENTIONED IN THIS EPISODE:

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Elements Brand Management’s YouTube Channel

The Unified Brand Podcast:iTunes | StitcherSpotify

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