How to create a successful brand that your audience loves. This video gives you the seven key traits of successful brands that you can use to build a successful brand your audience will love.
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Successful brands are not in a position based on luck they’re consistent, considered, and downright meticulous. When it comes to defining, creating, and crafting their brand. In this video, I’m going to give you seven traits of successful brands that you can use to create a brand that your audience loves.
What traits the successful brands have. Well, number one is they know that audience, successful brands know who their audience are. They know what motivates them. They know what problem they’re trying to overcome, and they know what they’re trying to reach, where they’re trying to head to. If you’ve ever spent hours in meetings with your team or internally, or if you’re just a solopreneur, if you’ve ever spent hours thinking about what wording should be on your website. what you’re doing in marketing campaigns, what you can do on social media, the likelihood that you haven’t, defined your audience is quite strong. Because generally what you find is if you can’t articulate what you’re trying to say, a lot of times, the reason is because you don’t know who you’re talking to and you haven’t defined that audience well enough. If you want to build a brand that is successful, that your audience loves and that can delight customers. You first need to define who they are. If you need any help with this, we actually have a video on defining our target audience here. That will help you to define your target audience and build that out and identify who these people are. Because you really want to do this early on. It’s the first thing that we’ll be thinking about is that kind of who is it you’re trying to reach so that you can create a brand and experience that is right for them.
Tip number two. They know why they exist, successful brands, understand why they exist. So they’ve defined their brands, why or brand purpose, the reason for being beyond making a profit and this is crucial today, especially not just for your internal team, but especially for your audience. Most brands would never articulate this directly to their audience. Sometimes it’s on your website. You might put it in some marketing collateral. Most of the time it’s never talked about, but what it should do is it should drive everything you do as a brand and it should run through everything like a core, right through the center of everything that you do. And if you want your audience to believe in your brand, understand what you’re trying to achieve and really connect to what you’re doing. You first need to understand this also.
Tip number three, they are consistent. Consistency is the lifeblood of branding and successful brands understand this and they double down on it. What you want to do is be consistent with everything that you do. And you want to make sure that it’s in line with everything that your brand stands for. So you don’t even put in out mixed messages. Brands are built in the mind of the audience, so if you’re putting out mixed messages, your brand is going to stand for confusion in your audience’s mind or worse still, they just won’t remember it at all. Imagine if you’re trying to learn the lyrics to a song and every time you got through, say four or five lines, some of the lyrics changed in those first four or five lines. By the time you got through maybe fourth or fifth time round of trying to learn it. You wouldn’t remember what the original lyrics were in the first place. And this is what happens with a lot of brands. They put out so much inconsistent stuff that has no thread that runs between it. It’s not about building that brand in the mind of the audience. People get confused and they either switch off or they just completely. Confused by what you’re putting out. There’s that old adage, that it takes seven times to remember something that you see from sort of a marketing point of view. So seven times that you see it, that you finally take it on board. So if your message that you’re putting out in those seven times is completely different. No, one’s going to remember it. So being consistent is absolutely crucial to building a successful brand.
Tip number four, they are different. Successful brands have articulated what makes them different and unique, more effectively, simpler and more memorable than their competition. And this is one of the reasons why they are so successful. You can differentiate yourself through all the layers of your brand. So you can look at the core of the heart of your brand. You can look at this strategy layer, you can differentiate through visual identity. And also your personality of your brand and all of this will work together, to build out your unique brand. And it’s all about finding your gap in the market, your position that you can hold, that you can stake claim to in the market and doubling down on this differentiation, this uniqueness, that’s your key to being successful is your unique brand. What makes you unique. It’s a big mistake that we see a lot of brands making is trying to emulate the competition. Trying to be more like their competitors with a similar offering, looking the same sounding the same, just trying to fit in with this crowd. So you ended up being one of many in a sea of sameness, rather than being the unique brand in a sea of sameness. So you stand out where the rest just are, all the same, build something unique, not similar. If you want your audience to love your brand, you need to be recognizably different.