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Co-branding example Lady Gaga and Oreo

What can Lady Gaga and Oreo teach you about co-branding?

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What can Lady Gaga and Oreo teach you about co-branding?

Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.

 


 

RESOURCES & LINKS MENTIONED IN THIS EPISODE:

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Elements Brand Management’s YouTube Channel

The Unified Brand Podcast:iTunes | StitcherSpotify

 

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