What can Lady Gaga and Oreo teach you about co-branding?
Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.
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