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Brand building and brand strategy podcast designed to help you to unlock your brand's potential so you can stand out from the competition and create impact.

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Unlocking the Power of Emotional Branding: Insights from Jim Pietruszynski,
Podcast

Unlocking the Power of Emotional Branding: Insights from Jim Pietruszynski, CEO of Soulsight

In a recent episode of The Unified Brand Podcast, we had the privilege of speaking with Jim Pietruszynski, the CEO of Soulsight, a full-service brand design agency renowned for its innovative approach to emotional branding. Through their work with major brands, Soulsight has mastered the art of using empathy to forge emotional connections that keep brands relevant and resonant with consumers over time.

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Packaging Design
Podcast

How to Design Great Packaging with Michael Keplinger

Have you ever worried about standing out from the crowd? If the answer’s yes and you’re a product-based brand, then you’re also likely thinking about your brand’s shelf appeal…

Step in Michael Keplinger, partner at SmashBrand. An agile brand strategy agency specialising in helping businesses optimise their packaged goods. 

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The Strategic Shifts Reshaping Brand Growth in 2026

Why the brands that win next won’t be the loudest — but the most unified.