Podcast

8 Important steps to build a brand strategy and grow your brand. This episode explains how to develop a cohesive brand strategy to help you stand out from the competition and grow your brand

Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.

3 step messaging framework to position your customer as the hero. This episode goes over a recent client meeting whereby they were reverting back to old messaging and marketing tactics and habits by positioning the brand as the hero and not the audience.

How to create a successful brand that your audience loves – 7 key traits. This episode explains the seven key traits of successful brands and how you can use them to create a brand your audience loves.

Branding vs Marketing, what’s the difference and how do they grow your business. This episode explains what the differences are between branding and marketing.

Why a strong brand is important for your business success. This episode explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.

Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.

What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.

Are you finding it difficult to create impact with your brand? Or are you struggling to stand out from inferior competition? Then you might be suffering from what we call an identity crisis.