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Brand building and brand strategy podcast designed to help you to unlock your brand's potential so you can stand out from the competition and create impact.

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What can Lady Gaga and Oreo teach you about co-branding?
Podcast

Co-branding example Lady Gaga and Oreo

Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.

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Podcast

Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake

In today’s episode we are joined by Laura Woodward-Drake, chair of Exmouth chamber and owner of Boost business assistance – changing the way small businesses think about work, to bring that Friday feeling to ever day by using empowering systems to help eliminate, simplify, automate or delegate overloaded or unwanted tasks, so they can focus on the fun bits.

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Podcast

4 Rebranding Strategies – Which is Right For your Business?

Are you unsure on the best route to take when it comes to rebranding your business? Or maybe you’re confused about the extent that you need to rebrand? Well, in this episode, I’m going to go over the different types of rebrand. So you can decide which one is best for you. I breakdown 4 rebranding strategies to help you decide which type of rebrand is best for your business.

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The Strategic Shifts Reshaping Brand Growth in 2026

Why the brands that win next won’t be the loudest — but the most unified.