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Podcast

Brand building and brand strategy podcast designed to help you to unlock your brand's potential so you can stand out from the competition and create impact.

Rebranding Case Study - Kia Rebrand
Podcast

Rebranding Case Study – Kia Rebrand

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

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How to tap Into Popular Culture to Build Your Brand
Podcast

How to tap Into Popular Culture to Build Your Brand

What can you learn from Wandavision about branding, marketing and tapping into popular culture?

Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.

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Where Did Nike Get Their Swoosh? Nike Logo History
Podcast

Where Did Nike Get Their Swoosh? Nike Logo History

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world’s most notable players and champions. You’d think it was created by a global brand design agency – but it wasn’t, keep watching to find out about the real brand story behind the Nike Swoosh.

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Rebranding Case Study - Twitter Rebrand 2021
Podcast

Rebranding Case Study – Twitter Rebrand 2021

Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered, textured rebrand.

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Practical Integration of Intuitive Intelligence with Tracy Yates
Podcast

Practical Integration of Intuitive Intelligence with Tracy Yates

Most of us are familiar with the phrase ‘trust your gut’ but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision  for your business?

Today we’re joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic and successful business.

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Co Branding Examples
Podcast

How Does Co Branding Work – 3 Great Examples

Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.

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