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Podcast

Brand building and brand strategy podcast designed to help you to unlock your brand's potential so you can stand out from the competition and create impact.

What can Lady Gaga and Oreo teach you about co-branding?
Podcast

Co-branding example Lady Gaga and Oreo

Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.

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Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake
Podcast

Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake

In today’s episode we are joined by Laura Woodward-Drake, chair of Exmouth chamber and owner of Boost business assistance – changing the way small businesses think about work, to bring that Friday feeling to ever day by using empowering systems to help eliminate, simplify, automate or delegate overloaded or unwanted tasks, so they can focus on the fun bits.

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Build a Brand That Resonates With Your Audience With Danielle Meadows-Stinett
Podcast

Build a Brand That Resonates With Your Audience With Danielle Meadows-Stinett

With the shift to more online communication your brand’s voice and the way you talk to your audience has never been more important.  Well, In today’s episode we are joined by Danielle Meadows-Stinnett, owner of Octane Designs 10 year old minority owned and led digital branding agency helping launch over 150 small businesses across America, 2/3 in Kentucky and host of the MTG: More than Graphics Podcast. She explains how to develop a brand that resonates with your audience.

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