Podcast

Do you want to steal a big secret from iconic brands and influence your audience’s view of your business? In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story.

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics. But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader. 

What can you learn from Wandavision about branding, marketing and tapping into popular culture?

Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.

Personal branding is something that is becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go.

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world’s most notable players and champions. You’d think it was created by a global brand design agency – but it wasn’t, keep watching to find out about the real brand story behind the Nike Swoosh.

One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand.

Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered, textured rebrand.

Most of us are familiar with the phrase ‘trust your gut’ but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision  for your business?

Today we’re joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic and successful business.

Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.