By Chris Outlaw on August 7th, 2020 in Podcast
Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.
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By Chris Outlaw on August 7th, 2020 in Podcast
What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.
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By Chris Outlaw on August 7th, 2020 in Podcast
This episode explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned. If you need any additional help there is a free report […]
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By Chris Outlaw on July 16th, 2020 in Podcast
Are you finding it difficult to create impact with your brand? Or are you struggling to stand out from inferior competition? Then you might be suffering from what we call an identity crisis.
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By Chris Outlaw on July 9th, 2020 in Podcast
How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand’s awareness, what brand awareness does for your brand and how it helps to build trust and loyalty.
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By Chris Outlaw on July 2nd, 2020 in Podcast
How to create buyer personas for your brand. This episode explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness. I give you a step by step process of how you can define your brand buyer personas and use these […]
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By Chris Outlaw on June 26th, 2020 in Podcast
Defining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.
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By Chris Outlaw on June 16th, 2020 in Podcast
Are you confused about your brand messaging or maybe your campaigns don’t seem to be resonating with your audience? In this episode, I explain why a lot of businesses struggle with their brand messaging and the problem isn’t what you think. The episode gives you 3 tips on how you can tighten up and focus your brand messaging strategy to get you results.
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By Chris Outlaw on June 10th, 2020 in Podcast
Have you ever wondered why your brand hasn’t been amassing a tribe of dedicated loyal followers? In this episode, I’ll explain why your brand values are key to solving this problem and how you can define yours. What are brand values and how can you define yours? This episode explains what brand values are and […]
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By Chris Outlaw on June 3rd, 2020 in Podcast
Are you unsure on what brand actually is, or maybe you just want to make sure that your brand is defined properly? Well in this podcast, I will go over what a brand is and how you can define yours. What is a brand why is it important for your business growth?
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