Customer trust is an essential commodity needed to build a successful brand. If your customers don’t trust your brand, your business isn’t going to last long. After all, if people aren’t willing to trust that they will receive a quality product or service, they’ll just spend their money elsewhere.
Successful brands don’t find themselves in that position because of luck, they are considered, consistent and down right meticulous when it comes to defining, crafting and creating their brand. Here are 7 traits of successful brands that you can use to create a brand your audience loves.
To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).
It can be difficult to know what to do at times like this when it comes to your brand and communications. If you overthink it can lead you to no action and if you don’t think enough you run the risk of damaging what you have already built. Here are 8 tips to maintaining your brand through uncertain times.
We look back at the 7 best sports rebrands of the 2019 with trends towards simplicity, geometric shapes, flat design and icons.
This post is a roundup of the emerging trends that are only to get stronger in 2020 and whilst most of this collection of strategic trends are becoming more popular due to their ability to connect the brand its audience in new and authentic ways, you don’t have to follow them all blindly and should consider each before adopting them.
Speaking to a client during a meeting that was focused on helping her brand to drive more leads through Facebook ads and brainstorming other channels. And it dawned on me that they had a blindspot and an automatic reflex when it came to brainstorming for advertising that wasn’t present during brand development.
With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.
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