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BRAND INSIGHTS

Branding

Branding trends 2024
Brand Articles

Which branding trends can we expect to see in 2024?

Having strong branding is important for any business. It creates a sense of identity, both for your internal teams, so you know the values you all stand for, and for your customers, so they know what sort of company they are buying from. It can also help you stand out from the crowd, separating your brand from your competitors and making you instantly recognizable. It’s no wonder, then, that brand management is a key part of marketing.

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Brand Management
Brand Articles

What is brand management and why is it important?

Brand management refers to various strategies that can be used to establish a brand’s identity, shaping how it’s viewed by its target audience. Some of the key aspects include the logo, messaging, the color scheme, strategy, experience and its style. The idea is that they should present a cohesive image, all fitting together seamlessly.

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Brand Articles

3 Situations That Can Negatively Impact Your Brand

Brand management is a crucial part of a business’s marketing strategy. As found in a study on brand image, consumers not only factor in product price, functionality, and quality when evaluating products, but also the brand image before purchasing from the business.

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Business Rebranding - Why are you rebranding your business?
Brand Articles

Rebranding Your Business: 5 Questions You Need to Ask Before Business Rebranding

Have you thought about rebranding your business, but you are not sure where to start? Rebranding is more than just a change of your company’s logo and freshening up your website – it is a natural evolution of a business that stands as an important milestone at one point in your company’s lifetime. Here are the ultimate 5 questions you need to ask before rebranding your business.

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How to Build Brand Trust with Your Customers
Brand Articles

How to Build Brand Trust with Your Customers

Customer trust is an essential commodity needed to build a successful brand. If your customers don’t trust your brand, your business isn’t going to last long. After all, if people aren’t willing to trust that they will receive a quality product or service, they’ll just spend their money elsewhere.

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How to create a successful brand that your audience loves
Brand Articles

How to build a successful brand that your audience loves

Successful brands don’t find themselves in that position because of luck, they are considered, consistent and down right meticulous when it comes to defining, crafting and creating their brand. Here are 7 traits of successful brands that you can use to create a brand your audience loves.

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Why a strong brand is important to your businesses success
Brand Articles

Why is a strong brand important for your businesses success?

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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Brand Articles

8 Tips to Maintain Your Brand During the COVID-19 Pandemic

It can be difficult to know what to do at times like this when it comes to your brand and communications. If you overthink it can lead you to no action and if you don’t think enough you run the risk of damaging what you have already built. Here are 8 tips to maintaining your brand through uncertain times.

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