Brand Strategy

What is brand purpose and why is it more important than ever for your business

Written by Chris Outlaw on 23rd September 2017

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.

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“Elements Brand Management took our idea and created something that truly embodied the spirit of the academy, we love the logo and feel the brand represents who we are and what we believe in.”

- Christopher Dean, Exeter Academy of Martial Art

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