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Brand Strategy

Why is a strong brand important for your businesses success?

Written by Chris Outlaw on 23rd September 2017

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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5 Top Branding Trends For 2020 To Give Your Brand Impact

Written by Chris Outlaw on 23rd September 2017

This post is a roundup of the emerging trends that are only to get stronger in 2020 and whilst most of this collection of strategic trends are becoming more popular due to their ability to connect the brand its audience in new and authentic ways, you don’t have to follow them all blindly and should consider each before adopting them.

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Help your audience be the hero not your brand

Written by Chris Outlaw on 23rd September 2017

Speaking to a client during a meeting that was focused on helping her brand to drive more leads through Facebook ads and brainstorming other channels. And it dawned on me that they had a blindspot and an automatic reflex when it came to brainstorming for advertising that wasn’t present during brand development.

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9 of the best quotes about brand values from brand builders

Written by Chris Outlaw on 23rd September 2017

With consumers preferring to do business with brands they not only trust but have shared values with it is more important than ever to stand for something and understand your brand’s values and how these resonate through your brand on a daily basis. If you are unclear on what brand vales are and how they […]

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What are brand values and how do they increase customer engagement

Written by Chris Outlaw on 23rd September 2017

With more competition than ever before, customer buying habits changing and a lot of brands suffering an identity crisis, how can brands today stand out, make an impact and build a loyal following?This article is part of a series we will be publishing addressing these issues – The previous article in the series was What […]

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10 of the best quotes about brand purpose from industry leaders and brand builders

Written by Chris Outlaw on 23rd September 2017

With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.

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What is brand purpose and why is it more important than ever for your business

Written by Chris Outlaw on 23rd September 2017

Today consumers have a myriad of choice at their fingertips, more stake in their own tribal identity than ever before and can see through inauthenticity like Superman and his x-ray vision. If your brand doesn’t stand for something, champion a cause or have a clear understanding of why it exists beyond making money you are in for a bumpy ride.

But don’t fret I’d like to introduce you to your brand purpose.

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“Elements Brand Management took my ideas and built a site that stuck to and extended the overall brand helping to truly communicate the essence of my boards. I’m really happy with the site and would highly recommend Elements Brand Management.”

- Pablo Espinoza, Blending Lines Surfboards

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