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BRAND INSIGHTS

Brand Strategy

Brand Management
Brand Articles

What is brand management and why is it important?

Brand management refers to various strategies that can be used to establish a brand’s identity, shaping how it’s viewed by its target audience. Some of the key aspects include the logo, messaging, the color scheme, strategy, experience and its style. The idea is that they should present a cohesive image, all fitting together seamlessly.

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Core brand - Purpose, vision, mission, values
Brand Articles

The Key Elements To Building A Successful Brand

Creating a strong brand is one of the most essential aspects of achieving long-term success in the world of business. It represents one of the key steps of developing a company’s image, values, and reputation. Successful branding involves more than just creating a nice logo or memorable marketing slogans.

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Brand Architecture
Brand Articles

How to Choose the Right Brand Architecture for Your Business

Brand architecture is the way a company organizes its brands. It is a critical component of any branding strategy, as it determines how customers perceive and interact with a company’s brands. There are three main types of brand architecture: house of brands, branded house, and hybrid.

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Brand Personality
Brand Articles

How to Define a Brand Personality That Resonates With Your Target Audience

Brand personality is the set of human characteristics that are associated with a brand. It is the way that a brand presents itself to the world and how it is perceived by consumers. A brand’s personality can be conveyed through its messaging, visual identity, and the overall customer experience that it provides.

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Positioning Strategy Categories
Brand Articles

The 7 Essential Elements of an Effective Brand Positioning Strategy

Before you invest the time, money, and energy into developing a new brand, it’s important to make sure that your intended customers will recognize it as such. A brand positioning strategy helps you make sure your brand can be easily identified by its target audience and distinguishes it from other brands in the marketplace.

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Business Rebranding - Why are you rebranding your business?
Brand Articles

Rebranding Your Business: 5 Questions You Need to Ask Before Business Rebranding

Have you thought about rebranding your business, but you are not sure where to start? Rebranding is more than just a change of your company’s logo and freshening up your website – it is a natural evolution of a business that stands as an important milestone at one point in your company’s lifetime. Here are the ultimate 5 questions you need to ask before rebranding your business.

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How To Set Brand Goals and Objectives To Help You Grow Your Business
Brand Articles

How To Set Brand Goals and Objectives To Help You Grow Your Business

Effective goal setting is an important factor when building a great brand that engages your audience. But it is only half the battle. Your brand isn’t complete without a strategic plan and you can’t build a plan without a series of smaller goals or milestones you continually work towards and measure. In this article we explain how you can set your brand goals and objectives so they form a strategic plan to help you build your brand.

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How to create a successful brand that your audience loves
Brand Articles

How to build a successful brand that your audience loves

Successful brands don’t find themselves in that position because of luck, they are considered, consistent and down right meticulous when it comes to defining, crafting and creating their brand. Here are 7 traits of successful brands that you can use to create a brand your audience loves.

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Why a strong brand is important to your businesses success
Brand Articles

Why is a strong brand important for your businesses success?

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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