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BRAND INSIGHTS

Brand Positioning

Core brand - Purpose, vision, mission, values
Brand Articles

The Key Elements To Building A Successful Brand

Creating a strong brand is one of the most essential aspects of achieving long-term success in the world of business. It represents one of the key steps of developing a company’s image, values, and reputation. Successful branding involves more than just creating a nice logo or memorable marketing slogans.

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Positioning Strategy Categories
Brand Articles

The 7 Essential Elements of an Effective Brand Positioning Strategy

Before you invest the time, money, and energy into developing a new brand, it’s important to make sure that your intended customers will recognize it as such. A brand positioning strategy helps you make sure your brand can be easily identified by its target audience and distinguishes it from other brands in the marketplace.

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10 of the best snowboarding logos
Brand Articles

11 of the most iconic snowboard brands

From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.

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