Brand Positioning

What Is Brand Management And How Can It Help Your Sports Brand?

Written by Chris Outlaw on 23rd September 2017

A memorable brand is much more than just fancy designs and a catchy tagline, managing consistency and maintaining commitment to brand strategy are key to an engaging and memorable brand.

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11 of the most iconic snowboard brands

Written by Chris Outlaw on 23rd September 2017

From Burton to Capita this is run down of the top 11 most iconic snowboard brands that have done the best job of creating a brand that effectively connects with their audience segment. Some have stayed true to snowboarding’s roots, some have rebelled against the industry and some just love to innovate and constantly push the boundaries of snowboarding.

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5 important Steps to Building an Engaging and Memorable Brand

Written by Chris Outlaw on 23rd September 2017

“The first lesson of branding is memorability. It’s very difficult buying something you can’t remember” – John Hegarty 1.Understand what makes you unique We are all individual no matter how similar we think we are to someone else, not even twins can have exactly the same experiences, thoughts, beliefs and values. Brands are no different. […]

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“Elements Brand Management took my ideas and built a site that stuck to and extended the overall brand helping to truly communicate the essence of my boards. I’m really happy with the site and would highly recommend Elements Brand Management.”

- Pablo Espinoza, Blending Lines Surfboards

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