Scaling your business and finding the right source of funding to build your brand can seem like a daunting task, especially with no strategy in place. In this episode, we are joined by Krishna Mohan a business coach and specialist in scaling six to eight figure businesses. And he explains how you can put a plan in place to scale your brand.
Krishna has offered all listeners of The Unified Brand Podcast 90 days access to business coaching through their genius online Academy just email [email protected] quoting this podcast name and you’ll get access and a FREE copy of his book how to find 10K in any business in 45min so please get in touch with Krishna.
You can find out more about Genius Visionary and Krishna using the links below
Krishna Mohan – https://www.linkedin.com/in/krishna-mohan-mmm-mba-ms-7065666/
Genius Visionary Inc – https://www.facebook.com/Genius-Visionary-Inc-104897597961203/
Genius Visionary Online Academy – https://www.facebook.com/Genius-Online-Academy-100630881727197
Genius Visionary Business Credit – https://www.facebook.com/Genius-Business-Credit-106803107768268
Genius Visionary Business Coaching – https://www.facebook.com/Genius-Business-Coach-100384921769715
Genius Visionary Business Coaching –https://www.linkedin.com/company/geniusbusinesscoach/
Genius Visionary Online Academy – https://www.linkedin.com/company/geniusonlineacademy/
Genius Visionary Business Credit – https://www.linkedin.com/company/geniusbusinesscredit/
Genius Visionary Inc – https://www.linkedin.com/company/geniusvisionary/
visit geniusvisionaryinc.com to find out more
These questions are the ones we use at Elements Brand Management when someone comes to us for a rebrand. If you need help with a rebranding project you can schedule a call here – https://www.elementsbrandmanagement.co.uk/schedule-a-call
In order to make sure your rebrand is a success you first need to have a good understanding of your brand, what it stands for, why it exists and the things that make you unique. If you need help defining this you can download our FREE Workbook that will help you go through this process.
How to define your brand – Worksheet Download – https://bit.ly/2z8GhtN
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Welcome to the Unified Brand Podcast, brought to you by Elements, Brand Management. a weekly brand building and brand strategy podcast to help you unlock your brand’s potential, stand out from the competition and create impact.
So today we’re joined by Krishna Mohan, serial entrepreneur business coach speaker, president of genius, visionary, inc, best selling author and as seen on Fox TV and other media outlets. He’s an entrepreneur specialized in scaling six to eight figure businesses. By doubling their revenue within 18 months.
Great to have you on the unified brand podcast. Krishna, can you tell us a little bit more about yourself? Genius, visionary, and how you got started in business.
Yes. So we started Genius Visionary as a management consulting firm know late 2015. And, uh, we have been contemplating on this idea of how do we really make a difference to the corporate world how do we add value to the corporate world?
What is it that I think. Is the area that we need to focus. So that way we not only help the market, but also we have an opportunity for us in the long run. So that’s how we have been thinking. And we started that in 2015, and then we picked up a few areas within the management consulting space and start really focusing on entity, structuring, market expansions, and growth, mergers and acquisitions.
Within that, we were focusing on compliance, due diligence and exit strategies. Those were some of our focus areas as a management consulting firm. And then we realized that there is lot of potential with the small business space. What I mean by that is companies under $5 million. So then we realized, what are those problems?
What are these opportunities within the segment? We always keep looking at companies struggling with revenues. On one side, we realized that they always keep struggling on funding and finance and all that, that side. We thought if we could address these two things, then pretty much the business owner is all set because he can handle other areas of the functionalities.
So we started business coaching practice, and then we came up with a couple of models to engage with us, which is one-on-one coaching. We have a group coaching model, and then we have a group coaching plus remote, you know, what kind of coaching model. And then we have a hundred percent DIY business coaching model.
So. We came up with a couple of platforms like genius business, coach.com. And then we started with genius online academy.com on the funding and financing side. We started genius business credit.com, which is primarily helping business owners to get funding and financing based on their eligibility is, you know, whether they have a collateral or good credit.
And then also we came up with the program where we actually help business owners to build business credit. Based on the tax ID. So they by the business, become self-sufficient enough to raise capital without using the owner’s personal social security number or owners, personal collateral, very powerful concept.
So that’s the little story about the genius visionary, and then the other service offerings.
Wow. That’s great. Yeah. I can see how they sort of different sections interchange and how they help each other to help a business to grow. And, um, especially like you said, the investment side of things, the funding, and also the coaching as well, and how important that one-to-one coaching can be.
What’s one of the things from a coaching point of view, what are the things that you look at when you’re talking to a business and dealing with a business? What are the things that you look at first?
Yeah, the first thing that we look out is we assess the exact situation where the businesses at the moment. How is their revenues looking like, how is it their day-to-day operations looking like more? Are there operational challenges? What are the people? Challenges? How is the business set in terms of really ready to achieve their own goals? Let’s say I’m a $2 million company. I want to go to $2.5 million. Once I have that assessment, then I, we have a, you know, we have a structured assessment.
I assessed based on asking a bunch of questions and asking a lot of data. Then we kind of get an idea about what are the areas like the pain points, what are the areas that we need to address right away to get to that end result, which is $2.5 million. And then we come up with a plan as to how we can help this business to get to that point during the next 12 months, and then break it down to realistic action steps, quarterly, monthly, weekly, and daily.
And then we get into the engagement and then we make, once we are engaged with the client and help the business owner continuously on a weekly basis to implement, then it’s such an tactics which are built upon each other. It’s like a recipe. You have many ingredients. If we don’t combine them in the right order, then you don’t get the right taste.
The same thing, as far as the business schools are concerned. We got to have a right steps in the right order done at the right time. So each one will add up to the next one. And then finally you get to the next results, so that’s our model. That’s how we build those. This company this client to that $2.5 million.
Now that becomes the basis for their next year. So we don’t have to do the same things that we do in the first year. So we will have, we can get into the next level of things in year two, and then probably take the company directly to an extra one more million dollars to the ticket.
Yes, it was interesting. And I think that what you were saying there about the different ingredients for the recipe and building something up, I think that’s crucial is getting those elements and those things right in that right order, like you said, so what are some things that you see, uh, businesses. Getting wrong with regards to that?
Yeah, the first thing’s first, what I is this the clarity in terms of their goals, we ask every company wants to grow as every company he wants to grow double digit or, you know, maybe triple digit. That’s all fine. But do you have a plan? How do you get there? Just by focusing on sales, just by focusing on one area, maybe marketing or just by focusing on a product just by focusing on a service will not get us there.
So. Having clarity on the goal, like, yes, this is the number that I’m chasing by the end of this year. So once we lock in that number, the next thing is how the, how it goes back to, okay. Who is responsible for what? In my team, who’s responsible for sales, for marketing, for operations, for accounting, for everything.
And then how do I break down my goal back to these individual functions? And what are the key areas for that function? And how do I measure that? Even if I’m an accountant, I still need to have my key areas. I still need to contribute to my end goal and revenue goal. And it is possible once to break down those numbers.
And then you actually break down the activity plan for each function that will lead you to that goal. Then you can confidentially say that I have a plan. So this is not happening. I can tell you that. That’s number one. Number two, two is processes. What we generally understand the processes are. Okay.
They’re more like operational and thinking. No, no, no. You have to have processes for everything. Do you have a process for lead generation? Do you have a process for conversion? Do you have a process to process to handle a funnel. Do you have a process to execute it in an actual order? The, to receive, do you have a process to handle a customer post sales?
Do you have a process to follow the prospects who do not responded? So the process is one other area that I see is, is missing because the lack of processes means lack of predictability. So these are the main things which I see, you know, not seen in these businesses.
Yeah. That makes sense. I mean, especially if you have a goal that is, uh, somewhere where you’re trying to head and having that clarity of vision of where you want to reach and not the ideal number, like you said, or that ideal place you’re trying to reach to, and then.
If you didn’t have the processes in place to streamline that and make it easier to reach that I can see how that is sort of a drain on time on resources. And also sometimes if you don’t have a vision, you can sort of get a bit disillusioned as a business and internally your team can kind of lose focus. So when you’re talking about goals, what do you specifically say to your clients and the people you work with through coaching about goals and how to set those?
So the Goals are. You know, literally more deeper subject, like in terms of first of all, we need to first figure out why, why are we in the business in the first place?
Yeah. You know, why am I in this business in the first one? So that goes back to, I am I’m into this business so I can retire with the income the business can produce. So maybe when it is done or I can support my family better than the job that I was doing before. I’m in this business because I don’t like my boss.
I leave my job. So I came here, so that’s not the right reason. You need to have a proper, why I’m building a company, so my son can take over and then he becomes an entrepreneur. So you need to have that why very clear once you have the why very clear, because that tells me what’s the your exit. I’m building this company so I can sell it to the Silicon Valley, you know?
Five or 10 restaurant or a private equity firm. I’m building this company. So in the next five years I’m taking this company public. So once I have the clarity, we are game plan changes, then we can get to the numbers based on them. Okay. What is it that I want to achieve? So what are my goals then? That’s how I break down the goals.
Once we have a realistic understanding of what the goals between the business owner and me, then we kind of lock in that number. And then go back to, you know, the strategy high-level strategy and a base level tactic to get there because having that, why we’ll give clarity in terms of how much time do we have, how many, whatever, a million dollars or whatever is a number that I have to chase.
And then what are my financial resources, people, resources, all other things that I have in my table. And what are the things that I don’t have. Okay. So there are many things that I don’t have now, how do I get there? So this is the high level framework, but as we get into those lot of details will follow from here.
This is how it all devolves.
Okay. I get that. I think that makes sense. So you kind of have that PR like gold, that needs to be first of all, why you exist, why you’re in business then from that comes that number. So you have that reason for being in business. So then you can work out the kind of exit strategy, but then you have that number that comes out of that.
And then from that, you can break it down into those steps and those processes. And that strategy to reach that goal. So everything becomes more streamlined with regards to the strategy. You mentioned there sort of high strategy, and then there’s sort of more the tactic based level. So when you split that up, what’s your sort of way of doing that?
Do you have sort of bigger, like a five-year plan three year plan one year plan, and then you split it down into, into quarters and things like that?
Yeah. So the strategy is basically, you know, for example, if I’m trying to expand to a new market, Like I’m, I’m launching this new product now, how do I get this product to this market?
Right? The market would be an United States market market could be UK. So there are many ways I can get to the market. I can do a licensing deal. Can I do kind of strategic partners and I myself have a team that can handle. So that’s the strategy part, right? What’s the best way. What we, what do we think is the best way to get to that?
Right. Yeah. Or am I going to have some partners? Am I going to buy clip of this product? All of those things are like high level strategy. Now coming back to tactics, tactics are more localized. Like for example, I may have a landing page, then I may have a funnel. Then I may have a drip campaign. Then I may have conversion, you know, kind of conversion.
So that could be a tactic. An example of a tactic is as simple as a funnel. And then. Or, or you’re producing some content, you know, so thereby you’re, you’re attracting XYZ traffic, and then you have a model to convert and actually sell. That could be a tactic, but the strategy is more like a high level in terms of, okay, we are going to have a sales team.
We are going to do this marketing activities. We are going to get to this market, that through option number one, two, three, and this is how we go. So that’s how, you know, the strategy was this tactic. So coming back to the funding and financing, just so if we have to do all of these things, so where do we get the money works by current resource?
Okay. I have only limited amount, maybe $50,000, but I need $300,000 or do I get that? Okay. So now the strategy is to build business credit. I can build business credit building is a process. It takes about six to nine months not going to happen overnight. So while I do all my tactical activities, I also build my business credit, as I said, the accounting guy or a finance guy working on that behind the scenes.
So as we build the traction, as the numbers start flowing slowly, you’re also building a financial formulation. When the right moment comes, you can go back to the bank and you can get the $300,000 or $500,000 because you develop the ability to raise the capital. Because you worked for it. And if you did not work for it, then you got a surprise.
Then you’re, you’re dependent on your revenues. You’re gambling because you started guesswork. Then you get desperate. Then you go to, I would say wrong sources where the capital is very expensive, then many or capital becomes expensive. Then, you know, you can see across margins, then it’s the match, you know, you may have numbers, but you’re not making it.
Yeah. That sounds like a holistic approach to building that. I think that’s a really good way of looking at it. And also thinking about it early on. I think, like you said, get in early and kind of planning for that stage. I think maybe that’s where some people fall down is they don’t plan for that expansion, that growth, or even that stage.
So therefore they’re not ready for when they’re ready to do that. And I think. Yeah, that’s a really good point.
Yeah. Chris, sorry for interruption. But I have one point, one point to tell here. It’s not that they don’t plan many times where they realize is. They just don’t know the options. Yes. They don’t know that this is an option.
This is also possible. Especially the funding and financing part. It’s like a blind spot. Most of these, the accounting or finance guys, they’re also not so much aware of the other options. So they just suggest what’s available within their framework or in the conventional way. But the business owner is, cannot be good at everything.
Right. You know, you can be a great product guy. You can be a great software developer, or you could be a good marketer or a great sales guy. That doesn’t mean you have the core business skills. So you’re learning your real time while you’re actually in the action. So through this far, that’s why we have this small medic, you know, many businesses fail because, and then you become.
Strong you become better then as if a couple of businesses, then all of a sudden you’re like a pro. You can start a business and scale it up better, but there’s a cost for everything. Can we afford the cost cost of educating yourself, cost of not integrating yourself, Cost doing it by trial and errors. So what I realized is many of the business owners are not aware that these options exist.
This is the way it can be done. So that’s where I come into the picture and that’s the value that I bring into the table. I bring into the table that they’re not able to see. I bring it to the table, that they don’t even know that exist. So that word sale to learn this amount of time, three years, five years, any number of years and money for them, which is more intangible in a way hope that makes sense.
Definitely. Yeah, no, I totally agree with what you’re saying there. I think you’re right. Not a lot of people do understand or know that this is an available option. I think having somebody like yourself and somebody has that experience to come in and kind of help you. So you don’t have to make those mistakes.
You can still gain stronger through the knowledge, I think is a really important and really sort of useful service in a really high level way. Because if you can learn those lessons without making those mistakes, like you said, and building it that way, you know, you’re going to be much better for it. And your business is going to be much better for it.
So in terms of sort of branding and marketing and sales, where do you see these sort of fitting into the business development side of things? Yeah.
So in this day and age, you know, branding is extremely crucial, is way too important than anything else, because generally speaking, you know, assuming you have any other product, like an average product or service, you are in a crowded space.
No matter which industry you are in and you have, uh, unlimited competition coming from anywhere in the world. Right? So how do you stand out? How do you stand out as a company? How do you use stand out as a business owner? How can you make your voice heard by others? You can be the best guy in our best scientists, but nobody knows you.
Yep. Nobody knows you. So how do you make that happen? That’s the critical question. And that’s why I personally feel branding is extremely important. It’s way too important than anything else. Because once you have that, you get an fast-track everything else, everything you do will become FastPack. Now, how do we do that?
So as a strategy, one of the main thing that goes into planning. In the beginning itself, that what is my game plan to build my company brand? Do I have a brand in the first place? As basic as that, if I don’t let me just figure that out. What is my brand, my brand message or the brand purpose, and then, you know, that’s number one.
And then how do I get there? How do I build my brand number two? Me as an entrepreneur, me, myself. Do I have a brand. Who am I? What is my message? What is it that I’m trying to accomplish? And then that is also very important. If a business owner can focus on these two things, I think he can clearly separate himself or his business from others pretty easily.
It is easy. Whereas I told you, it’s not that simple. It’s a process. It’s a consistent process. It’s not a one-time activity. It is a continuous activity that you have to do while you are doing other things. This may not be generating money today. This may not be generating money this month, but guess what a couple of years down the line, you are way too ahead.
At the same time, when a customer is trying to make a decision is looking for a company are looking for is doing his own research. He’s not talking to you. He’s not even coming to your door, but. he will find this information about your brand and your message and you as a person. And then he can probably decide on based on that, okay.
Is visible everywhere. This guy is talking everywhere. I get this message. I feel some connection and I have a natural inclination to go to this place. Then a company seems to be big, but I don’t, I don’t feel connected.
Definitely. I think differentiation, like you mentioned, is, is crucial standing out from the competition, building that brand. That means something more than an, has that many attached to it. So your brand purpose, and it has a vision that you’re trying to work towards. And also, like you said, having that almost personal brand for the business owner, the kind of the entrepreneur and in that scenario and how they can develop that personal brand alongside the brand that working on an in to that sort of future idea. And I think you’re right. It does take time and it does take continuous work and you want to make sure that you are consistent in your branding and it continually is. Double down upon. And that uniqueness is one of the most crucial things that you want to be talking about in that message. I think you’re right.
I think it’s something that a lot of people, when it comes to differentiation, they don’t do enough of, they don’t differentiate themselves enough. And like you said, if you can focus on. Why you are in business, what you’re trying to do, what your brand is about. You will have a uniqueness there that no one else can match because no, one’s going to be the same as you and no. One’s going to have the same vision or goals as you.
Absolutely. If you look at any big names, right. And look at Tony Robbins, so you can look at Robert Kiyosaki or, you know, look at anybody who is, who made a very big are. I would say global brands. Everybody knows them. Now guess what. Everybody may not know every business that they do, but if they start any new business, you won’t think twice to do anything with them.
You just do it. You don’t need to know too many details about it. I want to invest in this company. I want to, you know, get associated maybe to something. Is Tony Robbins launches, new program its Tony Robbins. You don’t need to look into what program is that? How much would it cost or something? Either you’re sold with him or you’re not.
So building a brand from the beginning and putting that time in is obviously important. And it’s important to develop that from an exit strategy point of view, and also a sort of that point where you go to sell that business. How important is the brand at that point?
Absolutely. But that’s a very good question. Let me tell you what your brand by itself can be valued. We can put a dollar value to it. So coming back to valuations, when you, when you value your business, It has an intangible value, but it still has a value. So you associate a dollar value to the brand and it goes back to your business valuation. So there’s extremely important.
Now, again, most business owners are not even aware of it. They think the value of the businesses that are proportional to the revenues or profitability or something else, their location, or their employees or their product or something, what they don’t realize is their brand has a value. By the way, their business credit has a value.
They don’t have these two things. They don’t have value and they don’t know these things. So being aware of these things. We’ll automatically putting your business at a higher value. It’s very powerful.
Yes. So thinking about brand and thinking about your credit and your finances at an early stage can actually help too. When you go to exit, they can actually help with that valuation, like you said, and yeah, I think that’s a really important thing for more people to think about, because if you start early, but both of these things, I guess it’s, you know, especially laying that foundation for the future aren’t you, you’re kind of streamlining that whole process.
Absolutely. Absolutely. So these are. Some of the things. What I can tell is under our control, there are many things in business, which are not in our control. We don’t have control on customer behavior. We don’t have control on many other things. You know, customer preferences. We don’t have control on competition.
We don’t have control on the market. We don’t have control on economy. We don’t have control on. Whether we don’t have control on anything, right. Political system or pandemic situation. Yeah. But what I have been discussing is everything which are a hundred percent in your control. Yes. irrespect of the economy, irrespect of anything else.
If you start focusing on these things, lot of other things can be handled. You may have a lot of other problems. That’s fine. You will be still okay. Because you did a lot of things which are in your own control.
Yes. That’s one of the things I’ve noticed, especially with the pandemic is the brands that understood what they stood for and where their vision was and how they were headed and the role they played in their audience’s life.
I think those brands were able to adapt a lot easier than brands that didn’t have any of that foundation in place because they needed to dive deep and work out how they were going to adapt. And in the kind of the situation that’s occurred. And being able to have a plan in place. So almost like a blueprint of what your brand is, gives you a lot of an easier time when you’re looking to pivot or adapt or change your strategy in accordance with things that are out of your control.
Yeah. There’s a thing, right? Like if you look at a lot of businesses, They’re more focused on the day-to-day activity and not really having this perspective, the big picture in mind, it’s not about today, today’s sales or the product that I’m selling this month or the money that quickly made. It’s much beyond that.
You will still do all of those things, but if you do these other things that you’re talking about, the brand and all other things, you know, like content authoritative status, engagement, thought leadership, Yes, you have to think. You have to force yourself to think it’s not easy. Again. I’m telling you it’s not easy, but you have to do that.
How, because as I said, there are so many out of control things in the business and as a small business owner, or even as a big business owner, doing these things right. Can mean you can increase your price by 30%. There’s no problem. People are so much worse. You know, thinking about decreasing prices. I always challenge them almost.
In all cases, I make sure that we increase prices. They should not have been any problem. And I proved that the sales increased. Why? Because you did the other things, right. They can’t realize that they can believe that positioning, right?
Yes, definitely. Yes. Yeah. So that’s really interesting. And I think you’re right. People get caught up in that day to day and they don’t think about that building that content and that thought leadership, because I think sometimes people think it’s a mammoth challenge, but it’s just in that you have to start, you have to take that step in order to keep, to get to that place. You want to get to, you’re going to have to take that step.
Say copywriting is not easy. A lot
of things that I’m talking about are not easy, but start somewhere. Yeah. Everything can be learned. You know, there’s a lot of information, not everything can be learned. You don’t have to hire a professional for everything. Take baby steps. The good news is not everybody’s doing it.
The bad news is you’re not doing anything.
Yeah. Great. Saying that. I heard from somebody that was good as good enough as well. I think sometimes people, people get paralyzed a bit by trying to perfection, everything like be perfect to everything and you have to get started in order to learn those lessons to make it more perfect than what it was at the beginning.
So you have to almost go through those steps. So w we’ve we’ve got a video, a YouTube channel. Elements Brand Management on YouTube is our channel. And on that, it took me a long time to start video. And once I started videoing, and once we started using that and going through it, the process streamlined, it became a lot quicker.
I became a lot more confident on camera when talking it’s just getting started. And then from there you can build and you can grow. You can learn because you know what, the bits that you need to learn and the bits that you need to adapt and change about what you’re already doing. If you don’t start those things, don’t become apparent.
It is what it is, you know, because being in business is a decision that you took, you know, so there are so many things that comes along with that. And it’s also our own responsibility to make sure that we constantly learn constantly grow, constantly do all the right things for our business. So investing your business, you’re investing your time.
You’re investing, you know, everything into a business. It’s not just money. It’s just the things. And investment is all these things that we’re talking about and they’re going to pay your time. So, you know, back in the day, it’s different. Now we are in a connected world like that. You know, it means the big opportunity is sometimes it means also it works against you because if you don’t do all the right things, then their competition is doing it.
You are not doing it. Yeah, definitely. Yeah. If you’re not doing it, somebody is doing it. So you better do it and you have to stay ahead of the curve. And as you start doing it, like, it’s the same as you take baby steps. Soon, you will realize how far ahead you are ahead of your competition. You will be way too ahead of everybody else.
Yeah. And it’s amazing how far reaching some of that stuff is. I mean, there’s people that we talked to now and they’ve seen the videos and I’ve never spoken to this person before and I’ll speak to somebody and they’ve gone. Oh yeah. I’ve seen your videos. And it’s amazing how quickly that spreads, how quickly that you can actually build momentum by using content and developing that side of things.
And. So from a business coaching point of view, when you’re working with your clients, what other things do you look at sort of outside of the traditional business sort of sphere? Do you look at things like mindset and things like that with your clients?
Absolutely. you know, I’m the great deliverer about that.
You know, as I said, you know, I always tell that you need to have the winning mentality, right? You’re here to win the game. You’re not here to just pass, test it, try it. You did not come here just because, you know, you, you don’t like your previous job or you hate your boss, th those are not the right reasons.
You came to this with a purpose and your purpose driven. The concept here is you’re going to make it happen no matter what that is, the number one quality that you need to have. So I am going to get the trophy anyways. And my job is just to make sure that I play the game to get that. So I should not have any doubt in that.
So I may have all these problems every day. You know, those are just, there’s a part of the process and that’s how I solve the problems and they get to my destination. So resilience ability to solve problems, and then believe that I am the winner, you know, no matter what it has no presence, you know, my product may not be good.
I’m not good. My company’s not good. Nothing is good, but I’m going to win. So I’m going to make it happen. And that is that, that you carry because there are so many odds against you anyways. And if you have any doubt in yourself, forget about it. You should not have any doubt on anything. Yeah. I may be wrong, but that doesn’t mean that I’m not sure.
I have to be sure. Yes, there’s that nobody’s right. Everybody’s just doing their best in their own abilities. Right. But to you, as a business owner, realizing the fact that you’re going to win by self will get you so far in your life that you cannot even imagine and how successful you are and then consistency, consistency, consistency.
No shortcut for consistency.
Definitely. That’s one of the biggest things that I’ve found is belief, set belief and confidence in yourself. You don’t have to be right. Like you said, you just have to be sure. And you have to have an idea of where you’re going. And I think when you start doing that and you feel it’s amazing how much of a difference it makes to everything that you do once you.
Those little doubts aside, those doubts can be really damaging. And yet it’s really hard to protect yourself. Like you said, resilient and almost Bulletproof to a point you have to almost make yourself Bulletproof to outside. Cause it can be really easy to be sucked in by negative news and different things from the outside.
It’s not reality. It’s a fact, but that doesn’t mean that you’re going to be stuck with that. Yeah. The fact is you have a failing product. The fact is. Your numbers are, you know, horrible numbers. So what happens, nothing happens. You just need to do what needs to be done. You cannot be stuck with that. Then figure out the new product, then figuring out the new service.
Change your business does kind of thoughts you will get when you have this mentality and you don’t have the determination, you have the confidence, then you will change your thinking because it’s changed your thoughts. Then you produce different outcomes.
Definitely because otherwise you’re stuck holding those doubts and focusing on the doubts. I did snowboard instructor course. I’m one of the things that the instructor said to me was when you’re snowboarding and you’re snowboarding through a wooded area where there’s lots of trees, he said, don’t focus on the trees, focus on the spaces between the trees. If you focus on the trees, you’re going to hit the trees. And I think that’s kind of a similar thing here.
That’s so great. Like I said, you have to shield yourself from the things that don’t serve your purpose. Yeah, there may be fat in. Don’t get stuck with the facts. It’s just like reading newspaper. Okay. So you’re reading in a lot of facts, but some of them may be negative facts, any era unnecessarily focusing your subconscious mind on the negative facts, which are not going to be serving your purpose, which you’re trying to accomplish focus, the focus focused, focused on only the thing that you’re doing it.
Why are we focusing on other things here? Right. So like, what is your goal? What is it that you want to achieve? What are you trying to accomplish here? Always stay in or come back to your lane and stay in your lane. Don’t try to get carried away with even opportunities. Sometimes the other opportunities are so tempting that you will end up spending so much time on always other new opportunities.
But not really doing the right things for what you’re supposed to do.
Yeah. I think that’s a real big one because I think it’s really easy to do that. When you have an opportunity to come to your way, or you have an opportunity to partner up or do something slightly different, and if it’s not right for your brand and your business, sometimes that can be detrimental.
And I think it comes back to having that idea of who you are, because if you know who you are, you know, what your brand stands for and where it’s going. Then those opportunities when they come up, you know instantly whether or not it’s right or not, as opposed to just, like you said, taking everything that comes along, because it’s an opportunity, I think, yeah.
That’s a big one that you see people doing where they, they partner up with something that isn’t quite right for their business or brand, because they think it’s an opportunity that’s worth taking as opposed to being right where they’re going.
Right. You know, because you have different sales cycles and then you have market cycles, you have economic cycles and what you want to do, you’re doing will fall into that and you need to have patience.
So it’s like this just because you’re not many making money on this particular product, but right now, you know, you don’t need to quickly switch because you need to first understand what’s the product lifespan. What is the sales cycle? Having those ideas will give you enough space and time for you to be patient.
There’s a lot of impatience that comes into the business. You become impatient because of lack of proper understanding of the situation.
Yes. Exactly. I think that is a gut reaction that comes out of confusion. I think confusion causes that gut reaction to then be like, it’s a knee jerk, isn’t it? It’s a knee jerk. And when you don’t have that goal and that plan in place, it’s a knee jerk reaction to something that you’re worried about. I think.
Yeah. So like, for example, let’s say if you’re managing teams, you know, sales teams or any other people, each person you hired him. So you found something that is good at something.
And then he’s doing his job now as a business owner, it’s your job to identify it. The strengths in each data and then leverage that you need to get that. If you don’t get that, then you may be pushing him for the wrong thing and show him as though he’s a, he’s a failure. And then you have to fight him it’s all day long.
Yeah, definitely. So not me, not me. Yeah. Going to need different things. And I know sales people who can produce, who are good at producing millions of dollars, but they’re not good in producing $20,000. Yes. The guy to sell this thing and you show him as a failure. Unfortunate, you know, you got needed to get, you need to have the judgment as a business owner.
So it’s very important because that understanding is very important, who is good at what. And then can we give time for this guy to produce that million dollar transaction? Maybe it may take six months. Can you give the time, if you cannot, then don’t work with him. If you can then bring him, but not bring him and push him to get this sorted for them this month he can do.
Yeah. So seeing the strengths in individuals able to harness that, to use it to the best possible way.
Exactly. So you need to have your team also stored on your vision, also sold on your goals and then bring them on. Don’t just bring them on and push your goals onto him.
Definitely. Yeah. I think having that, buy-in having that culture that is built around us sheds focus and a shared mission, I think is really good.
Exactly. So we are all on one purpose. Like I said, even if you’re an accountant, the accountant, or you’re in a finance guy, you still need to be on my page. You’re not there sitting and looking at some numbers. No, everybody in the company is only on one purpose. One purpose only. Yes. And that is my job. And if I don’t know their guess what, nobody knows.
Yeah. And then that causes the confusion, the internal confusion that can lead to those mistakes or those gut reactions.
Everybody thinks that they’re doing that stuff. So you can’t blame them. I’m doing my part. But when you look at the communication within the organization, if you have ever worked in companies where, you know, things are not really happening well, except you, everybody has a valid reason as to why they’re right.
Yes. Yep. Everybody, you cannot even logical improve that. They’re wrong. Why are we failing? Yeah. So strange. Right. And it’s so frustrating for the boss.
Definitely. And you get it on an individual level, but you get it on a inter departmental level as well. So you get it where the communication’s lost because it, like you said, everyone thinks.
They’re doing what they should be doing. And they see the brand and the business as one thing. And you get those, those mismatches, those miscommunications, and you see it in meetings sometimes where a meeting will go on far longer than it needs to because nobody’s on the same page. And everyone has a different idea of where they’re going, what the brand stands for, what message they’re trying to get across all these things that don’t fully add up.
And they’re not connected. They’re not on the same page that you said.
Yeah. That’s the bottom line here is. It’s all going back to the same thing. Like what’s the purpose, right? Once we define that, it’s the same thing, right? Like to me, when I’m working with any client on this coaching engagements, it’s the same thing, clarity, and I’m not taking any client until I’m, I’m very clear or until they’re very clear.
And if they’re not on my page, guess what? We’re not working because this requires to work. This requires commitment. This requires passion. This requires dedication and willingness to take action. This does not require wishful thinking. Yes, because we understand we’ll get you there. Are you ready? It’s not that I am ready.
I’m not in your business. I’m an outsider, but guess what? I’m more ready than you. Are you ready? Yes, I need the only one answer. If you’re ready, then let’s roll. If you have doubts, take your time to clear up the doubts that come, because this is not some kind of it. The university program where you do a marketing major or you’re going to some buying a program or something in my case, it’s result-oriented.
And we also have our compensation linked to the result. That’s how we think we differentiate from others because we are result oriented. We will take you to the finish line. The question is, are you ready?
Definitely. I think that’s a really important thing to do. And I think from your point of view, as well, with the clients that you work with, it’s important to make sure that they are in that space because it reflects on you as well.
That absolutely. I see some of the people, they have small goals. Some of them are not that goal. They’re not that result oriented. That’s okay. It’s okay. Whatever works for you, but if that’s what you want, then we will help you really want to achieve something clearly in the next 12 months. And then you did help.
We will, we can help you. We will help you. I did not see that because you know, it’s like this, right. I can always say that I want to become a millionaire. Okay. But the time will tell about them that is going to happen or not. Right? Because as you make a couple of hundred thousand dollars, then that’s a lot of money for you because you have never made any of that kind of money.
Now you’re relaxed. You don’t have more inclination to make the a hundred thousand dollars because you already have $200,000, but you only started with million dollars then guess what? That’s what it is. So you don’t have a concept. of you been achieving those goals because you don’t have attractor card to achieve those goals.
You’re chasing a number that was never with you. Yes. I’m not the Olympic champion trying to get Olympic gold medal. I’m an unknown player trying to get an Olympic championship. It’s a different, right. In both the cases,
it’s okay to have those big goals, but you need to have goals as well. That are realistic.
Initially set you on that path in order to get to the bigger goal.
Exactly. That’s why I said, are you ready? Yeah. Are you sure? Because in a conventional world, everybody wants to become rich. Everybody wants to become wealthy. That’s all fine. But do you have a plan? How do we get that? How do we get that?
Then how much is the number that you think will make you rich now? Do you have a definition of it? Right. So that’s how you get clarity in that. So you get to do actual, like, I want to have a hundred times five under client signing for my program. Okay. Sounds good. But do you have a plan? How do you get there?
You know, that’s the real question.
Yeah. So do you ever find with that, that when they reach their goals, the people you work with, I mean, I don’t know if you, the German national football team, when they won the world cup, Some of the players afterwards said that they had this almost fatigue is in they’d, achieved that goal. And then the next step, what was the next step on from that? Once they achieved it, it was almost like they wanted something else to shoot for, but they didn’t know what it could be. Do you ever find that when people reach.
Well, that’s an exception. It’s not that everybody falls into that category, but I have, you know, these are high achievers right.
So in that case, what happens in businesses, you keep moving on, right? You launch a new business. And then if I find somebody really, you know, at that high performance levels and what I would challenge them is to, you know, focus on acquisitions. Okay. If you are good with this organic growth now. Okay. Now how about acquiring?
your competition that’s a particular challenge for him, right? That’s a different challenge for him. Yes. Now we are talking about bigger things onto the table, so they liked that. Yeah. I, since I am ready, you know, I have the capability to take the company as to any level I bring in different things to different kind of business to the table, depending on who their readiness.
Okay. Do you want to go to public, right? Yep. Yeah. So there’s always ways to challenge and there’s always a way to get them motivated and then, you know, refresh everything else. That’s the stagnation part in the business.
So as a sort of something to leave some of the listeners with, like, in terms of what are your sort of key fundamentals. I know obviously don’t give anything away from your coaching, but what, some of the key things that you would say to a business in order to start thinking about now that would help them then get to a place where they could start putting some of this into action.
Everything goes back to their exit, right? Like what they see as their exit. So if you start thinking about that exit, even right at the get go, that gives a good framework in terms of, you know, Keeping an eye. If my goal is to acquire companies in the next, uh, I know like after I reached $2 million Mark, maybe then I want to acquire another company, a million dollar company.
And that’s how I see my growth. Then I start looking at that company starting from now. Okay. So I’m giving that kind of a time. You know, I am giving that much effort to find for myself, so I don’t become desperate. I don’t become needy. I don’t make mistakes in terms of negotiating or identifying the right kind of a deal.
Yes. Yeah. Giving you the space and time is a built in cushion that comes with this clarity.
Yeah. It’s crucial to have that clarity and that focus and that ability to yeah. Think about the future and think about where you want to head.
Yeah. I keep evaluating this business. Occasionally as I find them meeting my acquisition criteria.
So I’m in control. I can put in ridiculous offer and let them go because I have time. I don’t have time. I cannot put in ridiculous offers. I cannot take credit anymore. I cannot probably even get my ideal acquisition target. Yes. The body language, the tonality, the confidence control. Can change depending on the timing.
Yes. When you have that time, you have that ability, like you said, to be more confident, you have more options, you have more things that you can do with it sort of available at your disposal in order to make those decisions.
That’s all good. It’s going to, you know, help, help us. If we have the proactive Tunis, then react to us, you know, react to us in businesses.
Always not good because I need to get this done that right there puts me under pressure. Yes.
Well, um, thank you very much for coming on unified brand podcast. It’s been a pleasure to have you on. It’s been really interesting conversation and, um, I think there’s been some great stuff that the listeners will really get their teeth into from this interview.
And I really appreciate you coming on. Where’s the best place for the listeners to sort of find out more about you, what you, and, uh, where they can find you online?
Yeah. Chris said the best way to reach me is my email, which is Krishna at genius business. coach.com. Again, [email protected] and then also I’m actually offering my free book on the website, which is how I find 10 K in a business within 45 minutes.
And then I’m also going to offer 90 days business coaching through our genius online Academy. So anybody from your audience who is interested. I mean small businesses under $5 million they can get in, they can write an email or referring this podcast. I’ll be happy to handle them to that, uh, you know, program.
Thank you. That’s amazing. What I’ll do is I’ll put the details in the show description, along with the links and links to your sort of websites and social media profiles. But yeah, thanks again. It’s been really good. Really appreciate it.
Thank you so much, Chris. I enjoyed the conversation.
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