Brand positioning and strategy services. Get your edge over the competition by giving your brand a strong foundation, with focus, clarity and vision.
'Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect'. - Al Ries
‘Positioning is not what you do to a product. Positioning is what you do to the mind of the prospect’. – Al Ries
Every brand should know what position it wants to hold in it’s target markets mind and how it differs from the competition. Brand positioning is an exercise in restraint and focus – inch wide, mile deep, you cannot be everything to everyone.
Most of the worlds biggest brands are masters of positioning and differentiation brands like Nike have stuck to a well crafted positioning strategy to grow their brand.
We can take you through the process of positioning your brand giving your branding, marketing and sales effort a concrete foundation to build on.
Your brand’s positioning strategy takes the foundation of your brands positioning and uses it to inform the decisions made in your branding, marketing, sales and business development.
If your brands positioning is well thought out and crafted successfully then your future branding and marketing efforts will be a lot easier.
We can help you craft an comprehensive positioning strategy that is authentic to your brand designed to resonate with your audience.
An extension of your positioning and beginning of your branding our Brand Matrix helps to uncover the DNA of your brand, what archetypes you align to, your why, brand personality, tone of voice and the beginnings of crafting a unique story that will inform your brand and marketing messages.
Our Brand Matrix service can help you to gain clarity on your positioning, who you are as a company, why you do what you do and how to stay authentic. It will also give you clarity and save you time making marketing and business development issues.