Branding is the way you communicate your companies story, values and principles to your target audience and how they perceive you. A strategy enables you to reach your target audience consistently and effectively.
'Branding is the art of aligning what you want people to think about your company and what people actually do think about your company and vice versa' - Jay Baer
By defining who your audience is, where they are and what they want and need can help to create a brand that speaks directly to them. Researching your audience and competitors helps you to tailor your USP, branding, positioning, messaging and marketing to effectively resonate with your market.
Creating brands that are memorable, connect to the right audience and make customers feel like they have found what they are looking for. Your branding is usually the first experience that a new customer will have when interacting with your business. A lack of a consistent brand message will not create a memorable brand.
Managing your branding, strategy, marketing and messaging through web site, content marketing, PPC, social media channels, search, video and print advertising. By maintaining your brands ongoing strategy you can keep your brand current, consistent and fresh in your audiences mind.
Logos are usually designed as part of the overall branding of a company they need to be memorable, eye-catching and connect to your audience. Your logo is an embodiment of your company in the form of a word mark, icon, font or a mixture of all three. A representation of your company in it’s simplest form that is memorable and easily recognisable.