Written by Chris Outlaw on 23rd September 2017
Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.
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Written by Chris Outlaw on 23rd September 2017
Building a personal brand is something that can be confusing and frustrating especially if you don’t use storytelling.
In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.
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Written by Chris Outlaw on 23rd September 2017
Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours.
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Written by Chris Outlaw on 23rd September 2017
Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.
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Written by Chris Outlaw on 23rd September 2017
Effectively positioning your brand is something that takes consideration and in this video I look at the 5 key principles as laid out by Al and Laura Reis.
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Written by Chris Outlaw on 23rd September 2017
As a business owner today your brand is probably something you’ve put time into and thought about, but have you also considered the importance of developing a personal brand?
In today’s episode we are joined by personal branding expert Ash Borland and he dispels some myths, give some tips and explains how to develop your personal brand.
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Written by Chris Outlaw on 23rd September 2017
4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience’s mind. Great taglines like Nike’s ‘Just Do It’, Apple’s ‘Think Different and BMW’s ‘The Ultimate Driving Machine’ all use a framework and 4 important steps to develop their tagline.
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Written by Chris Outlaw on 23rd September 2017
Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention?
In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand.
Written by Chris Outlaw on 23rd September 2017
Creating a compelling vision for your brand no matter the size is a great way to motivate internally, add something to focus on and gives you a great marker for business development decisions. In this video I go over 5 of the best brand vision statement examples and explain why they are so good and give you some takeaways from each that you can incorporate into your brand.
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Written by Chris Outlaw on 23rd September 2017
In today’s episode of The Unified Brand Podcast I’m joined by Emily Soccorsy and Justin Forster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.
Read MoreGet insights in to all things branding, strategy and marketing. Learn how to cut through the noise, achieve more sales and help you grow your brand following.
