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Author: Chris Outlaw

How to increase brand awareness 6 ways to improve your brand’s recall

Written by Chris Outlaw on 23rd September 2017

How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand’s awareness, what brand awareness does for your brand and how it helps to build trust and loyalty. 

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4 Branding Elements That Will Help You Build a Strong and Aligned Brand

Written by Chris Outlaw on 23rd September 2017

   The 4 branding elements that make up a great brand. This video explains how to improve your brand by unifying your 4 main brand elements or layers to build a unified brand and avoid a brand identity crisis. If you need any additional help there is a free report on our unified brand […]

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How to create buyer Personas for your brand

Written by Chris Outlaw on 23rd September 2017

  How to create buyer personas for your brand. This episode explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness. I give you a step by step process of how you can define your brand buyer personas and use these […]

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How to Define your target audience to give your brand the edge

Written by Chris Outlaw on 23rd September 2017

Defining your target audience to give your brand the edge. This episode explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.

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How to increase brand awareness, 6 ways to improve your brand’s recall

Written by Chris Outlaw on 23rd September 2017

Is your brand perceived correctly by your audience and is it easy to recognize and recall? If not, you might have an issue with your brand awareness. How to increase brand awareness for your brand. This video explains how improve your brand awareness by helping your audience to recall and recognise your brand.

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How to create buyer personas for your brand

Written by Chris Outlaw on 23rd September 2017

So do you find it hard to know what types of content to produce marketing campaigns to run or to understand how your audience thinks? You might be in need of some well-defined buyer personas. How to create buyer personas for your brand. This video explains how to define your brand buyer personas so you can use them in your content marketing, marketing campaigns and when building brand awareness.

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Brand messaging strategies to get you results

Written by Chris Outlaw on 23rd September 2017

Are you confused about your brand messaging or maybe your campaigns don’t seem to be resonating with your audience? In this episode, I explain why a lot of businesses struggle with their brand messaging and the problem isn’t what you think. The episode gives you 3 tips on how you can tighten up and focus your brand messaging strategy to get you results.

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Defining your target audience to give your brand the edge

Written by Chris Outlaw on 23rd September 2017

Defining your target audience to give your brand the edge. This video explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.

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What are brand values and how you can define yours

Written by Chris Outlaw on 23rd September 2017

Have you ever wondered why your brand hasn’t been amassing a tribe of dedicated loyal followers? In this episode, I’ll explain why your brand values are key to solving this problem and how you can define yours. What are brand values and how can you define yours? This episode explains what brand values are and […]

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A brand messaging strategy that’ll help you get results

Written by Chris Outlaw on 23rd September 2017

Are you confused about your brand messaging or maybe your campaigns don’t seem to be resonating with your audience? In this video, I explain why a lot of businesses struggle with their brand messaging and the problem isn’t what you think.

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“Completed a Brand Audit and Workshop with Chris at Elements Brand Management. Both were extremely insightful and useful in helping us redefine our brand to become more focused and gain an understanding of the correct direction for my business. This then led to the redevelopment of our brand, including a logo and a new site which I am extremely happy with. Chris came up with a great design that works well for my business. I would definitely recommend Elements Brand Management and I can’t wait to work with them on future projects.”

- Nick Littlehales, the Sport Sleep Coach

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