fbpx

Author: Chris Outlaw

Building Trusted Authentic Brands With Phillip Holmes Nonprofit Marketing Consultant

Written by Chris Outlaw on 23rd September 2017

One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand.

Read More

Great Brand Tagline Examples – [8 of the Best]

Written by Chris Outlaw on 23rd September 2017

Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this video, I go over great tagline, examples that you can use as inspiration when creating your tagline.

Read More

Rebranding Case Study – Twitter Rebrand 2021

Written by Chris Outlaw on 23rd September 2017

Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered, textured rebrand.

Read More

Practical Integration of Intuitive Intelligence with Tracy Yates

Written by Chris Outlaw on 23rd September 2017

Most of us are familiar with the phrase ‘trust your gut’ but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision  for your business?

Today we’re joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic and successful business.

Read More

Rebranding Your Business – 4 Mistakes to Avoid

Written by Chris Outlaw on 23rd September 2017

Rebranding your business isn’t something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand.

Read More

How To Set Brand Goals and Objectives To Help You Grow Your Business

Written by Chris Outlaw on 23rd September 2017

Effective goal setting is an important factor when building a great brand that engages your audience. But it is only half the battle. Your brand isn’t complete without a strategic plan and you can’t build a plan without a series of smaller goals or milestones you continually work towards and measure. In this article we explain how you can set your brand goals and objectives so they form a strategic plan to help you build your brand.

Read More

How Does Co Branding Work – 3 Great Examples

Written by Chris Outlaw on 23rd September 2017

Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.

Read More

Creating an unforgettable brand and a bullseye audience With Greg Monaco

Written by Chris Outlaw on 23rd September 2017

Building a personal brand is something that can be confusing and frustrating especially if you don’t use storytelling.

In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.

Read More

Brand storytelling example – How Dollar Shave Club Grew Their Brand

Written by Chris Outlaw on 23rd September 2017

Dollar Shave Club went from nothing to a 1 billion Unilever aquisition in just 5 years. They did this by utilising brand storytelling and created a viral launch video that got 12000 product subscription and 2million views in the first 48 hours.

Read More

Co-branding example Lady Gaga and Oreo

Written by Chris Outlaw on 23rd September 2017

Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding is, what impact it can have, go over some other famous co-branding examples and how you can use the same idea for your business.

Read More

Download our free Brand Goal Task Priority Spreadsheet