Written by Chris Outlaw on 23rd September 2017
If you are looking for ways to build your brand and grow your customer base but you are not sure where to start or how to do it, you need a clear and well-defined brand strategy.
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Written by Chris Outlaw on 23rd September 2017
Customer trust is an essential commodity needed to build a successful brand. If your customers don’t trust your brand, your business isn’t going to last long. After all, if people aren’t willing to trust that they will receive a quality product or service, they’ll just spend their money elsewhere.
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Written by Chris Outlaw on 23rd September 2017
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
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Written by Chris Outlaw on 23rd September 2017
So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand’s culture living and breathing your values in everything it does?
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Written by Chris Outlaw on 23rd September 2017
Do you want to steal a big secret from iconic brands and influence your audience’s view of your business? In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story.
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Written by Chris Outlaw on 23rd September 2017
Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.
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Written by Chris Outlaw on 23rd September 2017
What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.
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Written by Chris Outlaw on 23rd September 2017
If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics. But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader.
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Written by Chris Outlaw on 23rd September 2017
Rebranding failures – 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.
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Written by Chris Outlaw on 23rd September 2017
What can you learn from Wandavision about branding, marketing and tapping into popular culture?
Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.
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