Written by Chris Outlaw on 23rd September 2017
The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world’s most notable players and champions. You’d think it was created by a global brand design agency – but it wasn’t, keep watching to find out about the real brand story behind the Nike Swoosh.
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Written by Chris Outlaw on 23rd September 2017
When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results. Follow this process to make sure your rebrand goes smoothly.
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Written by Chris Outlaw on 23rd September 2017
One of the most important elements to building a successful brand today is through building trust in your audience. In today’s episode we are joined by Phillip Holmes higher education VP and Nonprofit marketing consultant and he explains the importance of trust, authenticity and staying aligned on your mission when developing your brand.
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Written by Chris Outlaw on 23rd September 2017
Are you looking to create a great tagline or do you want to inspire your audience to make it easier for them to remember your brand? Well, in this video, I go over great tagline, examples that you can use as inspiration when creating your tagline.
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Written by Chris Outlaw on 23rd September 2017
Twitter’s recent rebrand might not appeal to everyone but it has effectively defined who they are as a brand and their role in the social landscape. The rebrand was based on the idea of the ‘global conversation’ and they used some interesting techniques to pull together this layered, textured rebrand.
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Written by Chris Outlaw on 23rd September 2017
Most of us are familiar with the phrase ‘trust your gut’ but have you ever stopped to think what that means or why more often than not that gut feeling turns out to be the right decision for your business?
Today we’re joined by Tracy Yates a leading voice in the integration of Intuitive intuition and she explains how trusting your gut can help to build a more worthwhile, authentic and successful business.
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Written by Chris Outlaw on 23rd September 2017
Rebranding your business isn’t something you should rush into or take lightly. In this video I go over the 4 biggest mistakes brands make when they rebrand.
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Written by Chris Outlaw on 23rd September 2017
Effective goal setting is an important factor when building a great brand that engages your audience. But it is only half the battle. Your brand isn’t complete without a strategic plan and you can’t build a plan without a series of smaller goals or milestones you continually work towards and measure. In this article we explain how you can set your brand goals and objectives so they form a strategic plan to help you build your brand.
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Written by Chris Outlaw on 23rd September 2017
Are you looking to reach a wider audience, gain more market share or extend your brand into a new space? Then co-branding can be an effective way to do this and in this video, I look at 3 recent co-branding partnership and explain what co-branding is, what impact it can have and how you can use the same idea for your business.
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Written by Chris Outlaw on 23rd September 2017
Building a personal brand is something that can be confusing and frustrating especially if you don’t use storytelling.
In today’s episode we are joined by Greg Monaco personal branding expert and story coach of Monaco branding and he explains how to harness your personal story to build a captivating personal brand.
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