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Author: Chris Outlaw

How to Create a Great Tagline for Your Brand – [4 Important Steps]

Written by Chris Outlaw on 23rd September 2017

4 Important Steps Creating a great tagline for your brand is a great way to create memorability, differentiate and position your brand in the audience’s mind. Great taglines like Nike’s ‘Just Do It’, Apple’s ‘Think Different and BMW’s ‘The Ultimate Driving Machine’ all use a framework and 4 important steps to develop their tagline.

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Clarify and focus your strategy to accelerate your brand’s success with Alex Sanfilipo

Written by Chris Outlaw on 23rd September 2017

Are you confused about the direction your business should take and feeling overwhelmed with the amount of things demanding your attention? 
 
In today’s episode we are joined by Alex Sanfillippo a specialist in helping entrepreneurs Develop and Clarify Their Strategy to Accelerate Their Success and host of Creating a Brand.

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Develop a brand with Soul With Emily Soccorsy & Justin Foster of Root + River

Written by Chris Outlaw on 23rd September 2017

In today’s episode of The Unified Brand Podcast I’m joined by Emily Soccorsy and Justin Forster of Root + River a branding practice that helps leaders uncover the truth of their brand, articulate it and share it with the world.

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How To Build Your Brand – [Part 2 – Your External Brand]

Written by Chris Outlaw on 23rd September 2017

How to Start a Brand and Build Your Business in 2021 [Part 2]. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode (part 2 of the series) will help you to take the foundation we built in part 1 (link below) […]

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Implementing Empowering Systems to Improve Your Brand With Laura Woodward-Drake

Written by Chris Outlaw on 23rd September 2017

In today’s episode we are joined by Laura Woodward-Drake, chair of Exmouth chamber and owner of Boost business assistance – changing the way small businesses think about work, to bring that Friday feeling to ever day by using empowering systems to help eliminate, simplify, automate or delegate overloaded or unwanted tasks, so they can focus on the fun bits.

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Creating a Compelling Brand Vision Like Tesla

Written by Chris Outlaw on 23rd September 2017

Creating a compelling and strategic brand vision has multiple benefits from aligning the company towards one common aim, allow you to focus on the things that matter, avoid distractions and align your brand. In this video I go over how Tesla came to be, why Tesla’s vision is so compelling for staff, customers and the world and how you can use this blueprint for your brand.

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5 Stages of Brand Recognition and how to create raving fans

Written by Chris Outlaw on 23rd September 2017

What are the 5 stages of brand recognition and how can you use these to build your brand? In this video, I look at the 5 important stages of brand recognition, from non-recognition all the way to advocacy and ho you can help your audience progress on their brand recognition journey and what you can take away from this to use with your business.

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How To Build Your Brand – [Part 1 – Define Your Brand]

Written by Chris Outlaw on 23rd September 2017

How to build your brand. If you are looking to start a business, launch a side project or take your existing brand to the next level. This episode will help you to make a good start by building a solid foundation for your brand to grow from.

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Rebrand Strategy Example – Kia Rebrand 2021

Written by Chris Outlaw on 23rd September 2017

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this video, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

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Build a Brand That Resonates With Your Audience With Danielle Meadows-Stinett

Written by Chris Outlaw on 23rd September 2017

With the shift to more online communication your brand’s voice and the way you talk to your audience has never been more important.  Well, In today’s episode we are joined by Danielle Meadows-Stinnett, owner of Octane Designs 10 year old minority owned and led digital branding agency helping launch over 150 small businesses across America, 2/3 in Kentucky and host of the MTG: More than Graphics Podcast. She explains how to develop a brand that resonates with your audience.

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