Author: Chris Outlaw

How to Build Brand Trust with Your Customers

Written by Chris Outlaw on 23rd September 2017

Customer trust is an essential commodity needed to build a successful brand. If your customers don’t trust your brand, your business isn’t going to last long. After all, if people aren’t willing to trust that they will receive a quality product or service, they’ll just spend their money elsewhere.

Apple Brand Strategy | Branding Case Study [Part 1]

Written by Chris Outlaw on 23rd September 2017

In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.

6 Company Culture Examples, How to Build a Bright Brand Culture

Written by Chris Outlaw on 23rd September 2017

So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand’s culture living and breathing your values in everything it does?

How to Influence the Perception of Your Brand With Chloe Dutschke of Incfile

Written by Chris Outlaw on 23rd September 2017

Do you want to steal a big secret from iconic brands and influence your audience’s view of your business? In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story.

Why brand culture is important for your company

Written by Chris Outlaw on 23rd September 2017

Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.

Rebranding Case Study – Kia Rebrand

Written by Chris Outlaw on 23rd September 2017

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

Developing Conscious Leadership to Improve Your Business With Kelly Campbell

Written by Chris Outlaw on 23rd September 2017

If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics. But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader. 

Rebranding Failure Examples – 6 of the biggest and what went wrong!

Written by Chris Outlaw on 23rd September 2017

Rebranding failures – 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

How to tap Into Popular Culture to Build Your Brand

Written by Chris Outlaw on 23rd September 2017

What can you learn from Wandavision about branding, marketing and tapping into popular culture?

Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.

Mastercard Wildlife Impact Gift Card – Brand Activism Example

Written by Chris Outlaw on 23rd September 2017

Lots of brands are taking a stand against social, political and environmental issues or focusing on brand activism as a way to connect with their audience and grow their brand awareness.