Author: Chris Outlaw

How to Influence the Perception of Your Brand With Chloe Dutschke of Incfile

Written by Chris Outlaw on 23rd September 2017

Do you want to steal a big secret from iconic brands and influence your audience’s view of your business? In this episode, Chloé Dutschke will teach you the secrets of telling a compelling brand story.

Why brand culture is important for your company

Written by Chris Outlaw on 23rd September 2017

Brand or company culture is the culmination of how you define your brand: values, mission, vision, purpose, what you stand for and against and how this is embodied on a day-to-day basis across the company.

Rebranding Case Study – Kia Rebrand

Written by Chris Outlaw on 23rd September 2017

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this episode, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

Developing Conscious Leadership to Improve Your Business With Kelly Campbell

Written by Chris Outlaw on 23rd September 2017

If you are looking to build your business, become a better leader and develop an authentic brand culture then you are going to need hard skills, strategies and tactics. But in order to make that business and brand thrive you also need to consider soft skills, developing yourself and becoming a conscious leader. 

Rebranding Failure Examples – 6 of the biggest and what went wrong!

Written by Chris Outlaw on 23rd September 2017

Rebranding failures – 6 of the biggest fails, what went wrong and what you can learn from them. There are a lot of great examples of rebrands that have gone well and whilst these are great for inspiration you can learn a lot from rebranding failures and why they failed.

How to tap Into Popular Culture to Build Your Brand

Written by Chris Outlaw on 23rd September 2017

What can you learn from Wandavision about branding, marketing and tapping into popular culture?

Disney + Marvel’s Wandavision is the flagship outing on the platform for the MCU (Marvel Cinematic Universe) and it successfully blends that universe with classic sitcoms, references and tropes from those era’s.

Mastercard Wildlife Impact Gift Card – Brand Activism Example

Written by Chris Outlaw on 23rd September 2017

Lots of brands are taking a stand against social, political and environmental issues or focusing on brand activism as a way to connect with their audience and grow their brand awareness.

Developing Your Personal Brand and Yourself With Rob Levinson and Emily Rubin

Written by Chris Outlaw on 23rd September 2017

Personal branding is something that is becoming more relevant than ever before, the increase in social platforms and the transparent world we live in today has increased the need to understand who you want to be and where you want to go.

Where Did Nike Get Their Swoosh? Nike Logo History

Written by Chris Outlaw on 23rd September 2017

The Nike swoosh is one of the most iconic logo designs of all time, recently voted 9th most recognisable logo on the planet, it is worn by some of the sporting world’s most notable players and champions. You’d think it was created by a global brand design agency – but it wasn’t, keep watching to find out about the real brand story behind the Nike Swoosh.

Rebranding Process – 6 Crucial Steps to Successfully Rebrand Your Business

Written by Chris Outlaw on 23rd September 2017

When it comes to rebranding your business, it should be strategic, considered, and follow a clear process to give you the best results. Follow this process to make sure your rebrand goes smoothly.