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Author: Chris Outlaw

Brand differentiation strategies to stand out from the competition

Written by Chris Outlaw on 23rd September 2017

Brand differentiation strategies to stand out from the competition. This episode explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.

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What is a brand audit and how to uncover the issues costing your brand

Written by Chris Outlaw on 23rd September 2017

What is a brand audit and how to uncover the issues costing your brand. This episode explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand.

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Brand alignment and the process of building unified and aligned brands

Written by Chris Outlaw on 23rd September 2017

This episode explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned. If you need any additional help there is a free report […]

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Brand differentiation strategies to stand out from the competition

Written by Chris Outlaw on 23rd September 2017

This video explains what brand differentiation is and why it is important to differentiate your brand from the competition. It also gives you some strategies to help you to differentiate your brand.

Read More

Why a strong brand is important for your business success

Written by Chris Outlaw on 23rd September 2017

Why a strong brand is important for your business success. This video explains the role a strong brand has on your business success, the main traits of strong brands and gives you some ideas on what you can do to strengthen and build your brand.

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4 Branding Elements That Will Help You Build a Strong and Aligned Brand

Written by Chris Outlaw on 23rd September 2017

Are you finding it difficult to create impact with your brand? Or are you struggling to stand out from inferior competition? Then you might be suffering from what we call an identity crisis.

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Brand alignment and the process of building unified brands – 5 Steps

Written by Chris Outlaw on 23rd September 2017

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned.

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Why is a strong brand important for your businesses success?

Written by Chris Outlaw on 23rd September 2017

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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WHAT IS A BRAND AUDIT AND HOW TO UNCOVER THE ISSUES COSTING YOUR BRAND.

Written by Chris Outlaw on 23rd September 2017

What is a brand audit and how to uncover the issues costing your brand. This video explains how the brand audit process works, how you can do a brand audit yourself and the reasons why a brand audit report or presentation is important for your brand. 

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How to increase brand awareness 6 ways to improve your brand’s recall

Written by Chris Outlaw on 23rd September 2017

How to increase brand awareness for your brand. This episode explains how improve your brand awareness by helping your audience to recall and recognise your brand. We outline 6 ways you can raise your brand’s awareness, what brand awareness does for your brand and how it helps to build trust and loyalty. 

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“Completed a Brand Audit and Workshop with Chris at Elements Brand Management. Both were extremely insightful and useful in helping us redefine our brand to become more focused and gain an understanding of the correct direction for my business. This then led to the redevelopment of our brand, including a logo and a new site which I am extremely happy with. Chris came up with a great design that works well for my business. I would definitely recommend Elements Brand Management and I can’t wait to work with them on future projects.”

- Nick Littlehales, the Sport Sleep Coach

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