In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market.
Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
In this 2 part video series, I take a look at the Apple brand strategy and how changing how the brand was perceived skyrocketed the company to one of the biggest in the world.
In 1996 on the verge of bankruptcy with dwindling market share and a lackluster brand strategy that was confused about its place in the market. Apple brought back Steve Jobs after 10 years away from the company and this is when the Apple we know today started to take shape.
So what does your brand actually care about? Are your brand values empty, meaningless promises? Or is your brand’s culture living and breathing your values in everything it does?
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