With consumers preferring to do business with brands they not only trust but have shared values with it is more important than ever to stand for something and understand your brand’s values and how these resonate through your brand on a daily basis. If you are unclear on what brand vales are and how they can increase customer engagement? you can read our article here.

Below you’ll find a selection of the best quotes on brand values from brand building industry leaders, innovators, entrepreneurs and thinkers.

‘If people believe they share values with a company they will stay loyal to the brand’.

— Howard Schultz

“Lasting brand value is earned when people see their own values authentically reflected in the organisation and choose to passionately live, breathe and share the company’s story.”

— Charlena Millar

“The currency of universal values makes brands innately shareable.”

— Simon Mainwaring

“A brand’s strength is built upon its determination to promote its own distinctive values and mission.”

— Jean-Noel Kapferer

“Stay true to your values. That’s why you were a success in the first place, and that’s how you make incredible things happen.”

— Rafe Offer

“Define what your brand stands for its core values and tone of voice, and then communicate consistently in those terms.”

— Simon Mainwaring

“Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.”

— Tony Hsieh

“Try not to become a man of success. Rather become a man of value.”

— Albert Einstein

“Our customs, behaviours, and values are byproducts of our culture .”

— Jacque Fresco

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