Rebrand Strategy Example – Kia Rebrand 2021

Written by Chris Outlaw on 23rd September 2017

What can you learn from the recent Kia rebrand about changing brand perceptions in the marketplace? In this video, I look at the recent Kia rebrand and explain why this was an important time to rebrand, how the process was strategy led and what you can take away from this to use with your business.

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