What can Lady Gaga and Oreo teach you about co-branding?

Written by Chris Outlaw on 23rd September 2017

What can Lady Gaga and Oreo teach you about co-branding? Lady Gaga and Oreo have teamed up to produce a limited run of co-branded cookies inspired by the highly acclaimed musician and her most recent album Chromatica. In this video, I look at this partnership and explain why it is a co-branding masterclass, what co-branding […]

Read More