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Day: 16th July 2020

4 Branding Elements That Will Help You Build a Strong and Aligned Brand

Written by Chris Outlaw on 23rd September 2017

Are you finding it difficult to create impact with your brand? Or are you struggling to stand out from inferior competition? Then you might be suffering from what we call an identity crisis.

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Brand alignment and the process of building unified brands – 5 Steps

Written by Chris Outlaw on 23rd September 2017

Brand alignment and the process of building unified and aligned brands. This video explains what brand alignment is, how your brand can go out of alignment and how you can build an aligned and Unified brand. There are also some examples from well-known brands like Nike and Ben & Jerry’s showing how they are aligned.

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