Why is a strong brand important for your businesses success?

Written by Chris Outlaw on 23rd September 2017

To create a strong brand you need a strong brand platform or what we at Elements Brand Management call the Core layer (see below) this defines why you exist, what you want to achieve, how you are going to achieve this, and the rules or guiding principles you abide by to do this. You need to have an effective strategy to reach your goals as a brand and you need to know how you compete, where you compete and what space you call your own in the market (how you differentiate).

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