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Day: 10th June 2020

Defining your target audience to give your brand the edge

Written by Chris Outlaw on 23rd September 2017

Defining your target audience to give your brand the edge. This video explains how to define your target audience and wider brand audience segments so you can effectively target the right audience for your brand with focused messaging and campaigns.

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What are brand values and how you can define yours

Written by Chris Outlaw on 23rd September 2017

Have you ever wondered why your brand hasn’t been amassing a tribe of dedicated loyal followers? In this episode, I’ll explain why your brand values are key to solving this problem and how you can define yours. What are brand values and how can you define yours? This episode explains what brand values are and […]

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