With consumer buying habits changing due to more choice available than ever before, a key to your brand differentiating, connecting with your audience and making a difference is your brand purpose. If you are unclear on what is brand purpose? you can read our article here or download our guide – How to define your brand purpose.

Below you’ll find a selection of the best quotes on brand purpose from industry leaders, innovators and thinkers with a few quotes on purpose in general thrown in.

“The brands that will thrive in the coming years are the ones that have a purpose beyond profit.”

— Richard Branson

“We won’t be distracted by comparison if we are captivated with purpose.”

— Bob Goff

“Efforts and courage are not enough without purpose and direction.”

— John F. Kennedy

“A brand with no distinction other than the products they offer, put their products in the battlefield of buyers seeking the lowest price.”

— Shawn Walsh

“The purpose of your brand is to represent your purpose.”

— Michael Kouly

“People don’t buy what you, do thet buy why you do it.”

— Simon Sinek

“If you are always trying to be normal, you will never know how amazing you can be.”

— Maya Angelou

“Every activity that is not aligned with your purpose is a waste of resources.”

— Michael Kouly

“Brand purpose is your brand’s superpower.”

— Karen Bailey

“Innovation without clear purpose is experimentation.”

— Michael Kouly

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